Some of the latest technologies can come across as innovation for the sake of innovation, without really delivering a tangible purpose or benefit. Luckily, that’s not the case when it comes to GM, as this latest Buick video ad demonstrates.
Cleverly entitled S(You)V, the 30-second spot features Buick’s current crossover lineup and showcases clever and practical scenarios where Buick’s latest tech can prove helpful. The video begins with a couple parasailing high above the ocean. There’s a pause before the obligatory selfie, when the man mentions that he may have forgotten to lock his Buick. Hey, it happens. Fortunately, with the myBuick mobile app, owners have the ability to lock and unlock their vehicle remotely, among other things – like remote starting it and finding its location on a map. The guy hits a button in the myBuck app and the Buick Encore locks its doors. Crises averted.
The scene cuts to another couple in a 2019 Buick Envision. After the man pulls up to a curb-side parking spot, the woman bets the man that he won’t be able to parallel park the Buick crossover into that spot. Little does she know, the Envision offers Automatic Parking Assist, which – as the name implies – autonomously handles low-speed maneuvers, like parallel parking, by using a host of sensors. This hands-free system is a pretty clever workaround for those who haven’t quite got the hang of the parallel parking thing. Suffice it to say that the man parallel parks the Envision without a hassle, thereby winning the bet.
Then, day turns to night and, again, we are presented with a different couple who are able to remote-start their Buick Enclave via their in-home Amazon Alexa device. While the myBuick app is also capable of doing this, owners who have an Amazon assistant can simply ask Alexa to start or stop the engine of their vehicle, lock or unlock the doors, or confirm their vehicle’s GPS location – all thanks to the recently-announced GM’s partnership with Amazon.
Interestingly, the Amazon compatibility goes a step further than what’s available on the myBuick app. For the shopaholics out there, this technology also afford Buick owners the ability to buy items via Amazon on their phone or tablet, and specify the package to be delivered to their vehicle, where they can then remote unlock the trunk to accept the delivery when their package arrives, and then re-lock their vehicle after receiving the order.
We can think of all kinds of great use-cases for this, like using the trick to hide pricey new car parts from your significant other. After all, if Amazon drops those new wheels in the back seat of your Enclave while you’re at work, you’ve got a whole month to pay off the credit card bill and keep your partner none the wiser. Clever.
Overall, this new Buick ad does a great job of showcasing the latest high-tech features in Buick vehicles, some of which aren’t available in the competition, and continues to underscore GM’s objective to continue improving the perception of Buick as a brand in the modern landscape.