Chevrolet Silverado sales decreased 8 percent to 142,464 units in the second quarter of 2019, with light-duty model sales declining 5 percent to 109,930 units. The results are in line with expectations of the ongoing launch of the all-new 2019 Silverado 1500 during the timeframe, a launch that is nearing completion as with retail availability of the redesigned full-size, half-ton pickup much improved as more body styles and powertrain variants become available.
As such, a new Chevrolet Silverado discount lowers the price of select 2019 light-duty/half-ton models by nearly $10,000 in September 2019. It’s worth noting that the offer is more or less equal to the 20 percent discounts offered during the two months prior.
Nationwide Chevrolet Silverado discount offers for the all-new pickup truck on the T1 platform during September 2019 are as follows:
- 2019 Silverado Double Cab LT with All Star and Z71 packages: $9,760 price reduction below MSRP
- 2019 Silverado 1500: 0 percent APR (interest-free) for 72 months when financing with GM Financial
- Available for Crew Cab LT or Double Cab models.
GM provides the following example for the 20 percent Chevrolet discount, as it applies to a 2019 Silverado 1500 LT All Star Z71 model with an MSRP of $52,175:
- $6,895 purchase cash + $2,860 price reduction below MSRP = $9,755 total discount
The 20 percent Chevrolet Silverado discount lowers the price of said model to a much more palatable $42,415.
For reference, here are the 2019 Silverado 1500 trim levels and their corresponding starting MSRPs:
- Work Truck – $35,995
- Custom – $37,795
- Custom Trail Boss – $41,795
- LT – $40,695
- LT Trail Boss – $49,795
- RST – $45,995
- LTZ – $43,000
- High Country – $54,495
It seems that the headline-grabbing cashback Chevrolet Silverado discount only applies to a single Silverado body style (Crew Cab) and a single trim level (LT) equipped with two standalone packages (All Star and Z71). That’s a notably conservative offer, as rivals such as FCA’s Ram and Ford are offering discounts (almost) across their entire full-size truck range.
For the sake of reference, here are the Chevrolet discount offers on the 2019 Silverado T1 so far this year, with the offers typically being limited to specific models/trims:
- January 2019 (introduced mid-month): $6,505 off
- February 2019: over $7,000 off
- March 2019: over $9,000 off
- April 2019: over $9,500 off
- May 2019: over $9,000 off
- June 2019: over $8,500 off
- July 2019: 20 percent off
- August 2019: 20 percent off
- Must take delivery by September 30th, 2019, unless otherwise specified
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
About Chevrolet Silverado
The Chevrolet Silverado is a lineup of full-size pickup trucks sold primarily in North America, but also in the Middle East and in certain markets in South America. Slotting above the mid-size Chevrolet Colorado (known as the S10 in some markets), the Silverado is Chevrolet's largest pickup truck and currently consists of the 1500 light duty model, two Heavy Duty models - the 2500HD and 3500HD, as well as Conventional Class 4, Class 5 and Class 6 Medium Duty models - the Silverado 4500HD and Silverado 5500HD and Silverado 6500HD.
The 2018 Chevy Silverado represents the fifth model year of the third-generation Silverado. It is based on the GM K2 platform shared with other full-size pickup trucks and SUVs from GM. Though the line sold relatively well, it became less competitive in the marketplace with time when compared to its primary Ford F-Series rival, due to lacking cutting-edge features such as turbocharged engines, a rugged off-road variant such as the Ford F-150 Raptor, a diesel engine option in the light duty (1500) model, and also various modern features and equipment.
Luckily, an all-new Silverado arrived for the 2019 model year that addresses many of the issues of its predecessor model. Customers began taking delivery of the all-new truck in the second half of August 2018.
Chevrolet says that the all-new 2019 Silverado is the result of over 7,000 customer interviews - the most intensive research in its history. The new model uses higher grade alloy steel in the bed floor as well as various mixed materials that result in a reduction in weight and improved performance, with weight falling about 450 pounds. The truck also offers an expanded amount of models for a total of eight, including the new 2019 Silverado Trailboss.
Riding on GM's new T1 platform shared with other future GM full-size trucks and SUVs, the 2019 Silverado offers more technology, convenience features, and engine/transmission combinations. While details of five powertrain combos have already been revealed, GM has not yet shared details of the new inline-six 3.0L Duramax Diesel engine, only stating that it will be "best-performing" and that it will be mated to GM's new 10-speed transmission.
Having overhauled the Silverado 1500, Chevy will next overhaul the Silverado Heavy Duty. The brand released a teaser image of the upcoming all-new 2020 Silverado HD in April 2018 and announced the vehicle in November 2018. The truck will launch in the 2019 calendar year as a 2020 model.
The 2020 Silverado HD will be comprised of the Silverado 2500HD and Silverado 3500HD that ride on a more robust and capable version of the new T1 platform when compared to the 2019 Silverado 1500, while sharing many high-tech features and design elements with its light duty brother.
Completing the overhauled Silverado family is the 2019 Silverado Medium Duty series, comprised of the Silverado 4500HD, 5500HD, and 6500HD.
The Chevrolet Silverado is built at the following GM plants:
- GM Flint Assembly in Flint, Michigan, USA
- GM Fort Wayne Assembly in Fort Wayne, Indiana, USA
- GM Oshawa Assembly in Oshawa, Ontario, Canada
- GM Silao in Silao, Guanajuato, Mexico
- Navistar Springfield Assembly in Springfield, Ohio, USA (Silverado Medium Duty only)
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