Despite being well-prepared, though, the massive interest in the new mid-engine sports car still caught the automaker by surprise.
As Chevrolet marketing director Steve Majoros told Roadshow, the automaker had to increase its server capacity on the fly the night of the debut, as so many people were trying to access the 3D configurator for the car that it was having a negative effect on the user experience.
“With a pretty rabid and passionate base, we knew we’d take 24 hours of grief,” Majoros said. “The majority of people got the full [configurator] experience, which is the full 3D experience. We do have a way that the system throttles to what we’re calling a 2D experience. Once we hit thresholds, we worked with Amazon Web Services very quickly to double our server capacity.”
Majoros said about 1.3 million people used the configurator as of the end of July, with over 940,000 2020 Corvette Stingrays were built over 152,000 hours. Some users also made multiple Corvette configurations and saved them – something that doesn’t surprise Majoros, who is very familiar with the type of buyer that flocks to the Corvette nameplate.
“We have[for the 2020 Corvette Stingray], because that’s what customers want,” he was quoted as saying. “They want a car that’s uniquely theirs. It’s not a surprise that people are building and saving multiple versions.”
Traffic to Chevrolet.com also spiked massively in the hours following the 2020 Corvette Stingray debut. Total traffic for the month of July sat at 2.4 million hits, with 750,000 of those coming just 72 hours after the reveal.