GM’s crosstown rival, the one with the blue oval, has just announced the Ford Tremor to offer dirt-churning, mud-slinging off-road goodness for the F-250 and F-350 Super Duty models. With new suspension, tires, skid plates, running boards, and more, it’s a package with substance. More importantly, given its availability as a package, the Tremor puts GM at a rather significant competitive advantage. We’ll explain.
Currently, the only GM product that can compete with the Ford Tremor is the GMC Sierra AT4 Heavy Duty (HD). But the Sierra AT4 HD is its own standalone trim level, rather than a package. The model slots into the upper end of the Sierra HD line, just below the Sierra Denali HD. In terms of pricing, the Sierra AT4 HD has a hefty $57,700 starting price that’s roughly $6,000 shy of the “base” Sierra Denali’s $63,700.
And that brings us to the crux of the issue: whereas Ford customers have a wide variety of trim levels to choose from when selecting the Tremor package, GMC buyers essentially have only one. The scenario puts GM at a major competitive disadvantage compared to the Ford Tremor.
For reference, the Ford Tremor off-road package is offered on four of the six Super Duty trim levels. By comparison, the GMC Sierra AT4 HD is a model on the high-end of the Sierra lineup. That means that Ford buyers select the truck in their price range, and then equip it with the Tremor off-road package. Meanwhile, GMC buyers are forced into a single high-end model to get an off-road capable heavy-duty truck.
|Trim||Tremor Package Available?|
|Trim Level||AT4 Available?|
|AT4||Yes (as trim level)|
That’s bad, but it gets worse. We believe GM is also at a disadvantage for not offering a Trail Boss variant of the 2020 Chevrolet Silverado HD. While the light-duty Silverado models get the off-road model with either the Custom or LT trim level, creating the Silverado 1500 Trail Boss Custom and Silverado 1500 Trail Boss LT, the Silverado 2500HD and 3500HD do not get the Trail Boss treatment. And when it comes to butting heads with the Super-Duty-based Ford Tremor, these two are the most obvious choices for an off-road-ready variant. Add it all up, and it looks like the GM needs to rethink the way it offers offroad-oriented pickup trucks.
Do you agree? Should GM offer the AT4 as an optional package for various trim levels of the Sierra, rather than as a standalone trim? Let us know by voting in the poll, and post your opinion in the comments section.