Across the Chevrolet stable, from the Malibu to the Blazer, the Premier name is used to denote the range-topping trim level. Hell, even the Trax is offered in Premier guise. However, there’s one glaring omission: the Chevrolet Silverado. Chevy’s bread-and-butter truck continues to use the old “LTZ” trim-level naming convention all the way into the current model year.
The Premier name was first introduced with the 2016 Chevrolet Malibu, replacing the LTZ across the Bow Tie brand’s top trim level from that point forward. However, the Silverado resisted the change. Despite the Chevrolet Silverado’s huge sales numbers and critical importance to the Chevy brand, it still doesn’t offer a Premier trim level, instead sticking with the old LTZ nomenclature.
Granted, there are a few other Chevy models that also neglect to use the Premier name, including the Express van, Camaro, and Corvette. But all three of these are specialty products with their own unique trim level structures, which makes them exempt from the LTZ-Premier changeover.
Hence, there’s really no excuse for the Chevrolet Silverado. The truck already has a huge number of trim levels on offer, from the most range-topping High Country, to the off-road-ready Trail Boss, so why not keep it consistent and reduce any possible confusion? After all, it looks a little strange when Chevy’s bread-and-butter product doesn’t adopt the brand’s latest trim.
Well, as we told you previously, Chevy truck marketing director Sandor Piszar told us that the reasoning behind the inconsistency is marketing. Last year, when we asked why Chevy neglected to rename the Silverado LTZ to Silverado Premier, Piszar answered: “We tested that. We looked at Premier for Silverado, and what our truck customers told us is they like the LTZ. They understand what it means and how it fits into the lineup, and felt it was more ‘truck-like’ than Premier. So we stuck with LTZ.”
Well, it’s time we did a little “market research” of our own by asking you: should the Chevrolet Silverado get a Premier trim level? Let us know by voting in the poll, and share your opinion in the comments section.