First we saw one of GM’s signature ‘Real People, Not Actors’ ads for the 2019 Chevrolet Blazer, which featured Chevy’s so-called real people commenting on the exterior styling of the crossover. The ad closes out with the host claiming the vehicle’s styling “speaks for itself.”
Now GM has released three 15-second spots for the vehicle, which feature no voiceover copy whatsoever and rely on catchy electronic music and artsy images of the Blazer to catch viewers’ attention. The short nature of these three ads likely means they will be online only, playing before, during and after monetized YouTube videos, or appearing as auto-play ads on webpages, for example.
The marketing angle for the 2019 Chevrolet Blazer seems largely focused on the vehicle’s styling, so it seems as though GM is relying on its appearance to win consumers over and beat out the competition. The futuristic, angular and slightly aggressive styling of the Blazer is expected to trickle down through Chevrolet’s crossover range, so we wouldn’t be surprised if the phrase ‘It Speaks For Itself’ is used in more Chevy crossover ads in the future as it looks to spotlight its new styling language.
The 2019 Chevrolet Blazer is on sale now, with prices starting at just under $29,000 in the United States. Production began late last year at the GM Ramos Arizpe plant in the Mexican state of Coahuila. It will soon be joined by the smaller 2021 Chevrolet TrailBlazer, another crossover model with similar looks to the Blazer that will be built in South Korea.