Bob Lutz spoke candidly about the state of General Motors versus some of its rival automakers in a new interview with Automotive News (subscription required).
In the conversation, published this Sunday, Lutz was asked whether Ford or GM design was on top. His answer was Ford, 100 percent. Lutz, who worked at each of Detroit’s big three at one point in his professional career, said Ford designs are “exquisite,” and gave the Blue Oval the nod in the design department for the first time in his career.
He noted it began with the 2013 Fusion, which was heralded as quite a sexy sedan from an American automaker. It continued with the Lincoln MKZ sedan. He reckons the Ford Mustang outdesigned the sixth-generation Chevrolet Camaro, and don’t get him started on Lincolns. The Aviator, in particular, is “off the charts in every respect,” he said.
Lutz’s take on the situation was clear: Ford is spending the few hundred dollars on an interior to create “thousands of dollars’ worth of perceived value.” Although he never directly compared Lincoln to Cadillac, we can’t help but feel he’s shouting the comparison loud and clear. When looking at the XT4 and Corsair’s interiors, it’s a bit of a no-brainer. Peering at both the Aviator and XT6, it’s hands-down the Lincoln that looks more premium.
The former Ford and GM executive noted the former is “on a roll” with designs recently, and it spills over into both automakers’ businesses. He said Ford’s SUVs are newer with well-thought designs, which he expects will help Ford rebound financially very well versus GM. GM will likely reveal the first of its new full-size SUVs this year, which follow the latest-generation Silverado and Sierra pickup trucks. We’ll be treated to a new Chevrolet Tahoe, Suburban, GMC Yukon, and Cadillac Escalade.
Source: Automotive News