The Buick Regal TourX strikes a different chord in today’s market. While most buyers gravitate towards high-riding crossovers and SUVs, the Regal TourX sets itself apart as (of all things) a wagon. The long roofline gives it tons of extra cargo room (74 cubic-feet with the rear seats folded), while the standard all-wheel-drive system and ruggedized cladding make it decent off the pavement. All told, the Buick Regal TourX makes a rather attractive argument in a market absolutely saturated with SUVs and crossovers. However, according to some of the comments we’ve gotten from different readers over the past year, it doesn’t seem like Buick is all that interested in actually selling the Regal TourX.
“I drive an Audi Allroad and love it but tired of the service on it,” writes one reader. “About a month ago, I went to my local Buick dealer to look at the TourX. They had two on the lot but didn’t offer a test drive or to even pull the car around for me to look at. No other customers in the dealer at the time.”
Unfortunately, that particular reader’s experience wasn’t unique. “Put in my information to be contacted about the TourX,” writes another. “Dealer called me once and said they would call me back when one came in stock in ‘about a week’, and that was a month ago. Never heard back. How do they expect to sell these cars like this?”
And another: “Currently have a BMW 328i wagon but TourX really caught my eye when they announced it. Went in to test drive one. Drove it and loved it. Started talking numbers then the salesman got another customer who was looking at a truck so he told me to wait. I waited for 30 minutes… he didn’t even come back so I left.”
And one more: “I have called my local Buick dealer four times about the new Regal Wagon. They take my information every time saying that a salesperson will call me back but I have yet to hear back.”
We have even more comments from other readers, and they’re along these lines. It’s unusual for a salesperson to neglect to engage with an interested customer, and even weirder for a salesperson to walk away from what seems like a lock. Something definitely seems wrong.
There are a few possibilities here. For starters, Buick sales staff might not know all that much about the Regal TourX, making it a difficult sell on their side. It’s also possible that a Regal TourX sale isn’t really lucrative for a dealer nor for a salesperson when compared to hot-ticket items like GMC and Buick crossovers or GMC pickup trucks.
Surprisingly, Regal sales are still up for Q1 of 2019. However, those figures take into account both the Sportback and TourX body styles. What do you think is going on? Sound off in the comments section below.