Last week, we shared initial details about the all-new Cadillac CT5-V, and told you that there will be another high-performance CT5 model in the future to slot above it. But the car on which the new CT5-V is based – the regular Cadillac CT5 – is an indirect replacement for the Cadillac ATS and Cadillac CTS, and it will rival such luxury stalwarts as the BMW 3 Series and the Mercedes-Benz C-Class. And we just discovered that the car will have an important feature that could allow customers to leave a BMW showroom in favor of the Cadillac.
As is the case in the outgoing CTS, the 2020 Cadillac CT5 will feature ventilated seats as an option. Meanwhile, the all-new BMW 3 Series, the one internally known as the G20, doesn’t offer cooled or ventilated seats, even as an option. That’s a competitive advantage in Cadillac’s favor.
GM should capitalize on this major benefit, especially in warm (read: scorching hot) climates like Florida, Georgia, Tennessee, Texas, Arizona, and all of the Middle East, where cooled and/or ventilated seats are a must-have, especially for luxury cars. As we mentioned, BMW doesn’t offer vented seats, while the Mercedes-Benz C-Class does, but the automaker’s dealers have not been ordering the vehicle with the optional feature in any sizable quantities.
We hope that Cadillac capitalizes on the fact that its cars offer more features and equipment at more attainable price points when compared to European rivals. In fact, one of the biggest issues with the big three German luxury brands, at least from a consumer standpoint, is the lack of standard features, with many desirable features being optional and costing an arm and a leg. As such, selling the 2020 Cadillac CT5 with the promise that one is getting features not available in the rivaling BMW offering model would definitely help Cadillac’s new sedan in a highly-competitive and highly-lucrative D segment, which also includes such models as Audi A4, Infiniti Q50, Volvo S60, Lexus IS, and the Alfa Romeo Giulia.
While we’re on the topic of more standard features, the Cadillac CT5 will come standard with Apple CarPlay, Android Auto and built-in Wi-Fi hotspot. The latter two features are still not available throughout BMW’s lineup, even on the triple-figure 7 Series flagship sedan.
So, in a world where technology does a better job of attracting young, affluent buyers to a vehicle than horsepower, zero to sixty times and driving dynamics, the fact that the CT5 comes with more toys and convenience features should be exploited by GM and Cadillac when the vehicle arrives in showrooms this fall.