Buick Encore sales decreased in the United States and increased in Mexico during the first quarter of 2019.
Buick Encore Sales - Q1 2019 - United StatesIn the United States, Buick Encore deliveries totaled 24,606 units in Q1 2019, a decrease of about 3 percent compared to 25,468 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Buick Encore Sales - Q1 2019 - MexicoIn Mexico, Buick Encore deliveries totaled 329 units in Q1 2019, an increase of about 13 percent compared to 292 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Competitive Sales Comparison
Buick Encore sales took a slight dip in the first quarter of 2019. Even so, the subcompact crossover still managed to maintain second place in terms of sales volume in its competitive set. The Jeep Compass (see Jeep Compass sales) came in first yet again, however, Compass sales saw a decline of over 14 percent compared to the Encore, with segment share slipping from 24 to 17 percent.
Following the Encore in third place was its corporate cousin, the Chevrolet Trax (see Chevrolet Trax sales), the Honda HR-V, Hyundai Kona, Jeep Renegade (see Jeep Renegade sales), Toyota CH-R, Ford EcoSport (see Ford EcoSport sales), the new Nissan Kicks, Mitsubishi Outlander Sport, the new Mitsubishi Eclipse Cross, Kia Niro, Mazda CX-3 (see Mazda CX-3 sales), Fiat 500X (see Fiat 500X sales), and the discontinued Nissan Juke.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2019 - United States
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18||Q1 19 SHARE||Q1 18 SHARE|
|MITSUBISHI OUTLANDER SPORT||-7.24%||12,457||13,430||6%||7%|
|MITSUBISHI ECLIPSE CROSS||+1,389.57%||8,997||604||4%||0%|
GM’s cross-town rival, Fiat Chrysler Automobiles, fields three offerings in this segment – the Jeep Compass, Jeep Renegade and Fiat 500X. The trio accounted for a very impressive 56,279 deliveries during the quarter. Meanwhile, the two GM offerings – the Buick Encore and Chevy Trax – accounted for a cumulative 49,186 deliveries. As such, FCA outsold GM by 7,493 units during the period. GM held a 22.8 percent segment share while FCA held an even higher 26.1 percent. Individually, the Encore and Trax each commanded an 11 percent segment share.
It’s also worth highlighting that the Encore saw a decline in sales during the quarter, falling 3 percent while the segment grew an average 17 percent. As such, the Encore underperformed the segment average during the quarter.
To reiterate, the subcompact mainstream crossover segment expanded 17 percent during Q1 2019 to 215,492 units.
The GM Authority Take
Going forward, we wonder if Buick Encore sales volume will continue to slip. Not only is it threatened by newer segment rivals such as the Nissan Kicks, Jeep Compass, Honda HR-V, Toyota CH-R, Kia Niro and Hyundai Kona – but the upcoming Buick Encore GX was just announced for the United States and will be sold alongside the first-gen Encore.
Aside from a facelift in 2017, the Encore is one of oldest vehicles in the segment (next to the Trax), and we suspect that the all-new Encore GX may cannibalize sales of the outgoing Encore further, despite being slightly larger and (we expect) more expensive.
About The Numbers
- All percent change figures compared to Buick Encore Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- China sales figures represent retail deliveries and not wholesales
- Brazil sales represent sales of Chevrolet Tracker, which is a rebadged first-generation Trax
About Buick Encore
The Buick Encore is a subcompact crossover utility vehicle (CUV). It slots below the Envision as Buick's smallest CUV and rides on the GM Gamma 2 platform shared most directly with the Chevrolet Trax; a variant of the architecture is also shared with the Chevrolet Sonic/Aveo. The model was Buick's first offering in the subcompact (B segment) crossover space.
Having launched for the 2013 model year in the U.S., the Trax received a refresh for the 2017 model year that consisted of all-new front and rear fascias, an updated interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more.
The 2018 Buick Encore represents the fifth model year of the first-generation Encore. The model receives several changes including one new exterior color, a cabin ionizer, capless fuel fill, and several package-level changes. The 2019 Encore got two new exterior colors, the deletion of the Preferred II (1SD) and Premium (1SN) trim levels, and a new Safety Package called Safety Package II. The 2020 model is expected to be the last model year of the current, first-generation Encore before an all-new, second-generation model arrives.
The Buick Encore is produced at the following GM plants:
- GM Bupyeong factory in Bupyeong-Gu, South Korea operated by GM Korea supplying North America
- GM Dongyue South in Yantai, Shandong, China operated by GM China and SAIC supplying China
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