Buick Encore sales decreased 3 percent to 24,606 units in the first quarter of 2019, surprising results given the ongoing market shift towards utility vehicles such as crossovers, SUVs, and trucks. By comparison, Chevy Trax sales shot up 20 percent, though the Encore just barely outsold it by 26 units.
And now, in what may be an effort to boost sales volume, a new Buick discount takes as much as 19 percent off the subcompact crossover’s price in June 2019, which can equate to over $5,000 off in some cases. In that regard, we wonder if Buick intends to continue heavily incentivizing the Encore ahead of the arrival of its new big sibling, the Encore GX.
The nationwide Buick discount on the 2019 Encore is 19 percent off MSRP. The offer represents the second-largest discount for the Encore so far in 2019 on a percentage basis, with the largest discount being 21 percent off in April. That deal was only available to those who didn’t own a GM product.
In contrast, the deal in June is only applicable to those who currently do own a GM product (2005 and newer), and are financing the purchase through GM Financial. For reference, here are the applicable 2019 Buick Encore starting MSRPs by trim level:
- Encore (1SV) – $24,195
- Preferred (1SB) – $25,595
- Sport Touring (1SH) – $26,795
- Essence (1SL) – $30,295
In the example offer provided, the Buick discount reduces the price of an Encore Preferred unit with an MSRP of $26,840 to $21,740 using the following incentives:
- $727 price reduction below MSRP + $4,373 purchase allowance, for a total discount of $5,100
- Must take delivery by July 1st, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
About Buick Encore
The Buick Encore is a subcompact crossover utility vehicle (CUV). It slots below the Envision as Buick's smallest CUV and rides on the GM Gamma 2 platform shared most directly with the Chevrolet Trax; a variant of the architecture is also shared with the Chevrolet Sonic/Aveo. The model was Buick's first offering in the subcompact (B segment) crossover space.
Having launched for the 2013 model year in the U.S., the Trax received a refresh for the 2017 model year that consisted of all-new front and rear fascias, an updated interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more.
The 2018 Buick Encore represents the fifth model year of the first-generation Encore. The model receives several changes including one new exterior color, a cabin ionizer, capless fuel fill, and several package-level changes. The 2019 Encore got two new exterior colors, the deletion of the Preferred II (1SD) and Premium (1SN) trim levels, and a new Safety Package called Safety Package II. The 2020 model is expected to be the last model year of the current, first-generation Encore before an all-new, second-generation model arrives.
The Buick Encore is produced at the following GM plants:
- GM Bupyeong factory in Bupyeong-Gu, South Korea operated by GM Korea supplying North America
- GM Dongyue South in Yantai, Shandong, China operated by GM China and SAIC supplying China
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