We just got a look at a string of brand-new spy shots published by our sister publication, Ford Authority, that seemingly reveal a new Ford Bronco mule with an F-150 body. This is the first time this mule has been seen in public, and follows hot on the heels of previous spy images captured in March that show another Bronco mule with smaller dimensions and Ford Ranger body pieces. All this leads our colleagues at Ford Authority to conclude that the vehicle in the spy shots is a full-size Ford Bronco mule that will be sold alongside another, smaller Bronco model (which we can call “baby Bronco). And all that begs the question: will GM have a response?
When the original Ford Bronco mule – the one in the checkered camo pictured below – was spotted in February wearing the cab of the current Ford Ranger (and looking hilariously ugly, in the process), everyone thought it was a mule for the future Ford Bronco. However, with the emergence of this new mule, which is obviously larger than the original, with an F-150 Regular Cab, a shortened Short Bed, and various F-150 Raptor trim bits, our friends at Ford Authority believe that this is our first evidence of a two-fold Bronco model strategy from The Blue Oval.
A two-fold strategy for the upcoming Ford Bronco would be a smart move on Ford’s part. With the full-sized Bronco based around the F-150 and the “baby” Bronco based around the Ranger, Ford should be able to reach scale with both models, while targeting both utilities to the off-road crowd. After all, Ford already has a complete line of crossover utility vehicles with the EcoSport, Escape, Edge, and Explorer.
In that strategy, the “baby” Ford Bronco would essentially take on the Jeep Wrangler as an offroad-capable utility with smaller dimensions capable of conquering narrow trails, while leaving the “regular” Bronco to be a larger model.
So where does that leave GM? Well, we know The General has been busy benchmarking the Wrangler, so it may have something in the works to challenge the “baby” Bronco. But when it comes to a larger Bronco competitor, we’re left scratching our heads.
As far as we know, there’s nothing in GM’s current or future lineup that could go toe-to-toe with a full-sized Bronco, if that is indeed what we are looking at in these spy shots. And that could pose a problem, since The General would be at a rather noteworthy disadvantage.
Source: Ford Authority