For years, we’ve heard arguments about Corvette breaking away from Chevrolet to become its own brand. A hypothetical Corvette division would sell variants of the forthcoming mid-engine Corvette, a front-engine model, and maybe even a smaller entry-level sports car.
What about an SUV? That should absolutely happen, according to Bob Lutz. If he were still in place, it totally would happen, too.
Lutz spoke candidly about the mid-engine Corvette and the Corvette brand as a whole in a new interview with Automotive News (subscription required) published on Sunday. He said while the mid-engine C8 Corvette will likely do well at first, it won’t do anything to bring in younger and new customers. In fact, he thinks it will be relegated to the same customer base.
“I don’t think anyone is going to get out of a Porsche 911” and buy a mid-engine Corvette, he said.
Instead, he thinks GM should invest in a premium architecture to rival the Porsche Cayenne and build a Corvette super SUV. SUVs are, obviously, where the money is and GM knows a thing or two about building great utility vehicles. Lutz’s hypothetical Corvette SUV would be a little bigger than a Porsche Cayenne and sell in medium volumes; the starting price? A cool $100,000.
No “low-end” version either. Lutz said the Corvette brand would need to be no compromises—offer an American-made “stellar premium sport-utility.” To Lutz, a Corvette brand with this kind of vehicle is a no-brainer.
It’s a solution to a problem the Corvette has faced for years now: its customer base is aging and younger buyers simply aren’t replacing them. A luxurious, performance Corvette SUV, however, could be just the trick. It worked for Porsche, after all.
Source: Automotive News