General Motors has filed an application to register “Optiq” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
GM’s trademark application is dated May 2nd, 2019 and assigned serial number 88412767. It specifies that the mark will be used in conjunction with the following types of goods and services:
- Software application which allows subscribers to obtain real-time land, air, and sea vehicle information
- Software application which allows subscribers to obtain real-time cargo information
- Software application which allows subscribers to track land, air, and sea vehicles
The GM Authority Take
It would appear that GM is planning some kind of a “software application” called Optiq – a play on the word “optic” – that provides real-time information about the location of vehicles. Curiously, the trademark filing also lists tracking vehicles travelling by land, air, and sea, along with the location of “cargo”.
To date, General Motors has no such software application or service, with the closest one being OnStar Family Link – an optional add-on to an OnStar subscription that allows account holders to track the location of their vehicle on a map and receive alerts based on pre-configured locations/boundaries.
As such, we would not be surprised if GM is working on a new app as part of its new mobility ventures, such as the Maven vehicle sharing, Ariv bicycle sharing, and the upcoming Cruise AV autonomous ride-sharing services. In fact, the app in question could very well be part of one of GM’s upcoming mobility services, or a new service in and of itself.