Chevrolet Impala sales decreased in the United States and in Korea during the first quarter of 2019.
Chevrolet Impala Sales - Q1 2019 - United StatesIn the United States, Chevrolet Impala deliveries totaled 13,259 units in Q1 2019, a decrease of about 6 percent compared to 14,067 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Chevrolet Impala Sales - Q1 2019 - South KoreaIn South Korea, Chevrolet Impala deliveries totaled 58 units in Q1 2019, a decrease of about 88 percent compared to 478 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Competitive Sales Comparison
Chevrolet Impala sales performance placed it in second place in its competitive set during Q1 2019, behind the Dodge Charger in first place (see Dodge Charger sales) by roughly 7,500 units. The Impala beat out the rest of the pack by quite a bit, outselling the third-place Nissan Maxima (10,554 deliveries) and the Chrysler 300 in fourth (see Chrysler 300 sales) with 8,290 sales. The Toyota Avalon took fifth, while the discontinued Ford Taurus (see Ford Taurus sales) took sixth, and the discontinued Kia Cadenza, VW and CC brought up the remaining two places.
At a six percent decline, Chevrolet Impala sales fell slower than the segment average during the quarter, which was about 21 percent. It’s also worth noting that Impala sales fell at a significantly lower rate than those of its primary rival – the Toyota Avalon, whose sales fell more than 37 percent during the same time frame.
Sales Numbers - Full-Size Mainstream Sedans - Q1 2019 - United States
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18||Q1 19 SHARE||Q1 18 SHARE|
- Nissan Maxima and Volkswagen CC (which is being replaced by the Arteon) are not full-size sedans, but rather midsize models with more premium content over the similarly-sized Nissan Altima and Volkswagen Passat, respectively. We included both in the report since both models carry similar pricing structures and purchase demographics to vehicles in the mainstream full-size sedan segment.
From a segment share standpoint, the Chevy Impala accounted for 20 percent, second to the 31 percent commanded by the Dodge Charger.
The full-size mainstream sedan segment contracted 21 percent to 65,501 units in Q1 2019.
The GM Authority Take
Chevrolet Impala sales continued to falter during the fourth quarter, making it rather obvious that the mainstream full-size sedan, as well as the entire segment in which it competes, has become one of the biggest victims of the ongoing change in consumer buying dynamics wherein buyers consistently purchase crossover SUVs over sedans.
The first quarter figures further underscore General Motors’ decision to discontinue the Impala (along with other passenger cars) in 2019. That said, it is noteworthy that some automakers – namely, Toyota, FCA (the parent firm of Dodge and Chrysler) and Nissan are somehow able to continue making their offerings in this space, despite depressed and/or lower volumes. Meanwhile, Volkswagen is launching a replacement for the CC called Arteon, which has just hit the U.S. market following delays in EPA testing.
About The Numbers
- All percent change figures compared to Chevrolet Impala Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
About Chevrolet Impala
The current model was introduced for the 2014 model year and represents the tenth generation of the storied Impala nameplate. It rides on the GM Super Epsilon platform shared with the second-generation Buick LaCrosse and Cadillac XTS.
Compared to its ninth-generation predecessor, the tenth-gen Impala is an all-new vehicle that is larger, sleeker and more modern. Chevrolet modified its strategy for the new model, as the ninth-gen model was sold to rental fleets in significant quantities, while the tenth-gen is primarily intended for purchase by consumers at the retail level. This condition alone has resulted in a strategic decrease in sales volume of the current model.
As announced in November 2018, the Chevrolet Impala will be discontinued after the tenth-generation model. This means that it will not see an 11th generation model.
The Chevrolet Impala is assembled at the following plants for global markets:
- GM Detroit-Hamtramck factory in Michigan operated by GM USA
- GM Oshawa factory in Ontario operated by GM Canada
Both facilities are slated to be idled in 2019 as a result of decisions undertaken by Chevrolet parent, General Motors.
Related News & Info
- GM news
- GM forums
- Chevrolet Impala information
- Running GM sales results