We’ve heard the story more than a few times: the Chevrolet Camaro drives great, but it doesn’t look the part. Apparently, that’s caught on with analysts who looked at two of Chevy’s icons with confused gazes.
The Detroit News reported on both vehicles’ sales decline in recent history, and Kelley Blue Book auto analyst Karl Brauer believes it has everything to do with ho-hum design.
“GM has consistently made good drivetrains and their engineering has been very good,” he said. “But it’s the art more than the science where they struggle.”
The “art” refers to a lack of passion inside and out. The 2019 Chevrolet Silverado debuted to dismay after media and fans alike saw the interior cabin. The design is nearly identical to the previous-generation truck, while Ram glammed up its pickup’s cabin with finer materials and a fancy touchscreen unit. Meanwhile, the sixth-generation Camaro, introduced for the 2016 model year, has consistently garnered neutral emotions from its design.
Fans have been disappointed with an evolutionary look from the car, which chiseled the retro cues found in the fifth-generation car. Clearly, Chevy didn’t want to mess with success, but that gamble hasn’t paid off. The fifth-generation Camaro was the muscle car sales leader for years until the Mustang swiped it away a couple of years ago. Today, the Camaro is in last place after the Dodge Challenger overtook the car for second place last year. The Challenger has extended its sales lead through the first quarter of 2019, too.
Where Chevrolet will likely redeem itself, Brauer believes, is in the mid-engine C8 Corvette. After baking so long, it should stir passion missing from the Silverado and Camaro.
“It’s not enough just to be well-engineered. It also has to sir passion,” he said.
Chevy has been quiet about the potential for an emergency refresh of the Silverado’s cabin, though it did quickly remedy the refreshed 2019 Camaro’s mug last week. It also addressed the affordability issue with a new V8-powered variant: the Camaro LT1.
Source: The Detroit News