Esports is becoming big business for race teams and series, with almost every major racing series having its own official online gaming competitions. It’s a great way to engage with fans of all ages and can also target those younger race fans who are just beginning to form an interest in motorsport.
That includes the Virgin Australia Supercars Championship, which recently announced some major changes to its Supercars Eseries for the 2019 racing season.
The Supercars Eseries was run using Forza Motorsport 7 last year, however the series is changing platforms to iRacing for 2019. Both the Holden Commodore and Ford Falcon V8 Supercars are available to race in iRacing.
Additionally, the series has gained a new title sponsor in the way of British of esports company Gfinity, which also serves as the title sponsor for the Forza Racing Championship and F1 Esports series.
“This is a great opportunity to embrace and engage the growing Supercars fan base and esports community,” said Supercars CEO Sean Seamer. “The partnership with Gfinity will help engage a new generation of fans and offer a pathway for sim drivers to showcase their skills in our cars against our best teams and drivers.”
A total of twelve teams will compete in the 2019 Gfinity Supercars Eseries, including real-world Supercars teams such as Boost Mobile Racing. Team will select drivers through a draft after an open qualifying competition hosted on iRacing, which is scheduled to open in July. The eight-race season will kick off in August, with Supercars broadcasting the action for free on its various social media channels.
If you’re a Supercars fan and iRacing player and want to learn more about the Gfinity Supercars Eseries, you can visit the esports series’ website at this link.