As a prelude to the launch of the all-new Chevrolet Onix Sedan in Brazil, General Motors has just shared some interesting details about the new compact sedan. Specifically, the automaker has confirmed that the new entry-level subcompact sedan, revealed a few weeks ago in China, will be the first member of a new family of Chevrolet vehicles developed specifically for global developing markets on the GEM platform.
Short for Global Emerging Markets, the GEM vehicle architecture will underpin various entry-level vehicles with different body styles developed specifically for developing markets such as South America, China, and Southeast Asia.
In addition, GEM will mostly underpin Chevrolet-branded vehicles, though it will also derive a few Buick models. Some of these models will be modified to meet the preferences of consumers in each region.
“The new products will amaze [our clients] with maximum levels in innovation and unheard-of technologies,” said Carlos Zarlenga, President of GM South America, in a statement translated by GM Authority from Brazilian Portuguese. “Consumers continue to choose Chevrolet as the preferred brand [in Brazil], which continues to give current Onix and Prisma models complete leadership in the region. That creates an opportunity to create new and improved products within each segment.”
The all-new Chevrolet Onix Sedan will go on sale in Brazil during the second half of 2019. It will be powered by a new-generation powertrain. No details about the engines and transmissions that will be offered in the region have been released at this time.
We should also note that the current, first-generation Chevrolet Onix is sold across South America as the Chevrolet Prisma, while the five-door hatchback version of the model is called Onix. With the introduction of the all-new, second-generation Onix, it’s possible that the Prisma name will be replaced either by the Onix Sedan or the Onix Plus nameplates, according to sources familiar with Chevrolet’s plans in the Mercosur region. By changing the name, Chevrolet is looking to capitalize on the widespread recognition and overly positive reputation of the Onix name.