No, General Motors did not change its name to General Mobility. But what it has done is join Facebook, Google, Walmart, and 300 other companies in joining the Renewable Energy Buyers Alliance (REBA). The organization aims to “unlock the marketplace for organizations to buy renewable energy” in hopes of bringing more than 60 gigawatts of new renewables online in the U.S. by 2025.
“The REBA launch demonstrates that large energy buyers from across every sector of the U.S. economy, large and small, are committed to doing their part to solve this problem. We are proud to be a founding member,” said Rob Threlkeld, global manager, Sustainable Energy/Supply Reliability at General Motors.
The goal of the collective is to source carbon-free renewable energy and make it so every organization can purchase renewable energy easily and cost-effectively. With price no longer a barrier to many having access to renewable energy, the primary focus is to make access to such sources of power easier. GM’s involvement in REBA supports a long line of efforts to have all its operations powered by renewable energy by 2050.
“Every enterprise – whether it’s a bakery, a big-box retailer, or a data center should have an easy and direct path to buy clean energy,” said REBA’s first board chair and head of Energy Market Strategy at Google, Michael Terrell. “Ultimately, sourcing clean energy should be as simple as clicking a button.”
Rocky Mountain Institute, World Wildlife Fund, World Resources Institute, and Business for Social Responsibility founded REBA in 2014. Since then, REBA has gained more than 200 large energy buyers and more than 150 clean energy service providers and developers. Members receive multiple benefits that include policy advocacy for corporate renewable energy buyers, educational programs to help companies prepare to buy clean energy, and more.
Focus on renewable energy makes sense for companies, which could guide the broader consumer market to such energy sources, too. It’s also a reminder that many large companies see the future using fewer carbon-based sources of energy that could help stymie climate change’s advancement, while also potentially having a positive impact on the organization’s financial health.