The final Chevrolet Cruze won’t stick with its owner for very long. The compact car, and a piece of General Motors history, will be given away via a contest.
Local CBS News affiliate WKBN reported Monday that the anonymous owner plans to hold a press conference today at 11:00 a.m. Details on the contest will be revealed then. We know right now that the contest will take place in Poland, Ohio. Additionally, the mystery owner said anyone will be able to win the final Chevrolet Cruze that left the now-idled Lordstown plant, no matter where they live.
Recall, the rather pedestrian Cruze, finished in white and LS trimmings, was originally destined for a Florida dealership. When the local United Auto Workers union contacted the dealer to ensure the car stayed in Ohio, they were surprised to learn someone had already reached out. The mystery buyer, who has still remained anonymous, contacted Sweeney Chevrolet in Boardman, Ohio, to express interest in buying the car. The Florida and Ohio dealerships worked out an inventory swap to keep the final Cruze in Ohio. The current owner has had the car for just over one month.
Although the Cruze was a mainstream Chevrolet offering, it marked the end of General Motors contesting the compact car segment. Various GM brands have rivaled cars from foreign automakers for decades, including the Cavalier and Cobalt. With the end of Cruze production, we’ll likely never see GM produce a traditional compact car in the same sense.
Lordstown’s future remains an open-ended question. Workers are hopeful the plant will come back online after the UAW and GM work on a new labor agreement. The current contract expires this September. The plant first opened in 1966 and built numerous Chevrolet and Pontiac models.
We will update this story when we learn more about the contest to win the final Cruze.