Chevrolet Colorado sales increased in the United States and decreased slightly in Mexico during the first quarter of 2019.
Chevrolet Colorado Sales - Q1 2019 - United StatesIn the United States, Chevrolet Colorado deliveries totaled 33,494 units in Q1 2019, an increase of about 16 percent compared to 28,859 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Chevrolet Colorado Sales - Q1 2019 - MexicoIn Mexico, Chevrolet Colorado deliveries totaled 406 units in Q1 2019, a decrease of about 0 percent compared to 407 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Competitive Sales Comparison
Chevrolet Colorado sales during the first quarter of 2019 increased more than any other vehicle in its segment, including the class-leading Toyota Tacoma. The Colorado’s corporate cousin, the GMC Canyon, saw sales fall 4 percent. Nissan Frontier sales suffered the biggest blow, falling 11.4 percent, while the new Ford Ranger saw sales total 9,421 units.
The results enabled the Tacoma to remain America’s best-selling midsize pickup truck during the quarter. The Colorado continued in its position as the second best-selling offering in its segment, outselling the Nissan Frontier as well as the GMC Canyon (see GMC Canyon sales) and Ford Ranger (see Ford Ranger sales).
The Tacoma outsold the Colorado by almost 25,000 units. In fact, the Tacoma’s 58,183 deliveries were higher than combined Colorado and Canyon sales of 40,448 units.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2019 - USA
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18||Q1 19 SHARE||Q1 18 SHARE|
On a market share basis, the Tacoma accounted for 45 percent market share, the Colorado came in with 26 percent, Frontier had 16 percent, Ranger had 7 percent and Canyon had 5 percent.
The mid-size mainstream pickup truck segment grew 13.44 percent in Q1 2019.
We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q1 2019 - USA
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18|
The GM Authority Take
The fact that Chevrolet Colorado sales surpassed 33k deliveries and posted the highest growth rate in its segment during Q1 2019 is great news, but it’s still rather irksome that Toyota manages to outsell the Colorado and Canyon on a combined basis, and by a very healthy margin (roughly by 1.5 times).
We believe that this is due to Toyota’s rock-solid reputation in the midsize truck space while providing a desirable product. In addition, Toyota has been incentivizing the Tacoma more sparingly than Chevrolet has been with the Colorado, while also having stronger sales to commercial/fleet customers, a circumstance that took place when GM withdrew from the midsize pickup truck space around 2012. In other words, there is value to not abandoning segments.
About The Numbers
- All percent change figures compared to Chevrolet Colorado Q1 2018 sales, except as noted
- There were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
About Chevrolet Colorado
The Chevrolet Colorado is a mid-size pickup truck. It is currently Chevrolet's smallest pickup truck in the U.S. and Canada, slotting under the full-size Chevrolet Silverado. In Mexico, the Colorado slots above the compact Chevrolet Montana and the similarly-sized S10, but below the Silverado/Cheyenne (the name for some of Silverado's trim levels in Mexico).
The current Colorado was introduced in 2015 and represents the second generation of the Colorado nameplate. The model rides on the GMT-31XX platform shared with the GMC Canyon, as well as the international-market Chevrolet Colorado/S10 and Chevrolet Trailblazer.
The 2018 Chevy Colorado represents the fourth model year of the second-generation Colorado. The vehicle remains highly competitive in its segment, offering two gasoline engines and a diesel motor, which is a segment exclusive. The off-road-specific Colorado ZR2 was launched for the 2017 model year. However, the Colorado family continues to lack various features asked by many present and potential customers, such as a moonroof, a sliding rear window, as well as a range-topping LTZ or High Country trim level.
The 2019 Chevy Colorado represents the fifth model year of the second-generation Colorado. The vehicle sees a new Colorado ZR2 Bison package, new exterior colors, a new 18-inch wheel, black bowties for every ZR2 model. Additionally, the 2019 Colorado gets new set of infotainment systems that represent the third generation of Chevrolet infotainment systems, Type A and Type C USB ports, a second in-cabin microphone, a high-def Rear Vision Camera, UltraSonic Rear Park Assist, a heated steering wheel, and 6-way power driver seat on some models. The street-focused Colorado RST and Z71 Trail Runner off-roader are also added to the lineup. The manual transmission is deleted from the powertrain lineup.
A midcycle refresh is expected for the 2020 model year. It is believed that the update will bring revised front and rear styling, as well as possible updates to the interior, and powertrain.
For the U.S. and Canada, the Chevrolet Colorado is built at the GM Wentzville factory in Missouri operated by GM USA. The model sold in Asia-Pacific is built at the GM Thailand plant in Rayong, which is operated by GM Thailand. The GM Sao Jose Dos Campos plant operated by GM Brazil builds the Chevy S10 for South America.
Related News & Info
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