We had a feeling something was up with Cadillac‘s V-Sport trim level when the brand suddenly renamed the 2019 CT6 V-Sport to CT6-V. But now we know for sure: the Cadillac V-Sport sub-brand is going away.
Cadillac’s Y trim level strategy, originally introduced on the 2019 Cadillac XT4 and 2019 Cadillac CT6 refresh, revamped the brand’s trim levels, bringing order to what was otherwise a rather unclear and chaotic structure. Originally, Cadillac planned the Y trim level strategy to start out with a base trim called Luxury and then expand via two branches:
- Premium Luxury and Platinum were on the “luxurious” side, while
- Sport, V-Sport, and V-Series were on the sporty side
But now, the V-Sport trim has been removed from the sporty brand.
“We’re evolving the Y trim level structure,” Cadillac CT5 chief engineer, Mike Bride, told us during our interview at the 2019 New York International Auto Show. “We are simplifying the lineup, there will be a Sport and a V-Series,” he added.
V-Sport was introduced on the Cadillac XTS V-Sport and the third-generation Cadillac CTS V-Sport as a V-Series “lite” of sorts. The CT6 V-Sport, announced a year ago during the same venue here in New York, was to become the third member of Cadillac’s V-Sport family. However, that suddenly changed a few months after the announcement, as Cadillac shared that the CT6 V-Sport would be sold as the CT6-V.
“We struggled with that a little bit, with V-Sport being a sub-brand of the V-Series,” said Bride.
It’s worth noting that the discontinuation of Cadillac V-Sport models comes at a time when rivals are introducing “lite” sub-brands of their ultra-high-performance vehicles. For instance:
- Audi has the S# series of its A# models (S3, S4, S5, S6, S7, and S8) as a “lite” version of its RS# models
- Mercedes-Benz has “AMG lite” models with a smaller nomenclature (C43 AMG is a “lite” version of the full-on C63 AMG)
- BMW is currently rolling out “M-lite” models (M340i is a “lite” version of the full-out M3)
Cadillac seems to be planning something else, but we don’t know what.
“But you’ll see more V-Series rolling out amongst Cadillacs… more to come on that,” Bride said.