Cadillac President Steve Carlisle has a tough job ahead. Not only will he oversee one of Cadillac’s largest product onslaughts in recent history, but he needs to ensure the vehicles see a proper launch without hiccups. General Motors earmarked billions for a Cadillac expansion years ago; it’s Carlisle’s job to oversee a return on that investment.
The Daily Herald reported Tuesday on Carlisle’s visit to the Spring Hill, Tennessee, manufacturing facility where the 2020 Cadillac XT6 will be built. There, workers also assemble the Cadilac XT5, GMC Acadia, and Holden Acadia. Each of the crossovers ride on a version of GM’s C1 platform.
Carlisle said full production of the three-row crossover will start in June before the 2020 XT6 reaches dealers in August this year. He underscored that Cadillac has worked to nail down the XT6’s launch to the finest details to ensure the crossover arrives on time at dealers, and it can start putting customers behind the wheels of new Cadillacs again.
During the conversation, the Cadillac chief also coined a new phrase for the brand: “pinnacle of mobility.” A fitting slogan for GM brand that will focus on the most advanced technology in the near future. Cadillac will also deliver the majority of GM’s forthcoming electric cars.
“Cadillac is going to be the soonest and most complete representation” of said vision, Carlisle said.
The first will be an electric SUV, due around 2021 on a brand new architecture. Crucially, the architecture should deliver profitable electric vehicles. The brand also offers its Super Cruise semi self-driving system, which will expand to the entire lineup next decade.
On the topic of Cadillac’s rebirth, which has essentially been ongoing since the mid-2000s, Carlisle said it was necessary for the brand to leave New York City to realize a “new American version of luxury.” “We have always found the gritty, street-smart way of doing that,” he added.
Much rides on Cadillac’s success next decade following a portfolio of new crossovers and revamped sedans. GM President Mark Reuss, with oversight of the Cadillac brand, said earlier this year that electrification and a technology push is the brand’s last shot at success. Nothing like a little pressure for Carlisle.
Source: The Daily Herald