Cadillac Escalade sales decreased 16 percent to 6,819 units in the first quarter of 2019. The results significantly underperform its segment, which is far from ideal given the Escalade’s importance to GM’s bottom line (the vehicle is believe to be GM’s most profitable vehicle).
So now, in what could be a way to boost sales volume in the highly-competitive and highly-lucrative full-size luxury SUV segment behind the arrival of the all-new 2020 Escalade, a new Cadillac discount reduces the price of select 2019 Escalade models by as much as $7,500 during the month of April.
Nationwide Cadillac discounts on the Escalade and Escalade ESV for April 2019 are as follows:
- Purchase incentive: $3,000 toward the purchase of a new model for current Cadillac owners who finance through GM Financial.
- Purchase incentive: $7,500 purchase allowance.
- Lease incentive: $2,000 toward the lease of a new model.
For reference, here are the 2019 Escalade and 2019 Escalade ESV trim levels and their corresponding starting MSRPs:
2019 Cadillac Escalade:
- Standard – $76,490
- Luxury – $82,090
- Premium Luxury – $86,490
- Platinum – $95,590
2019 Cadillac Escalade ESV:
- Standard – $79,490
- Luxury – $85,090
- Premium Luxury – $89,490
- Platinum – $98,590
Applied to a 2019 Escalade Premium Luxury model with a starting MSRP of $86,490, the $7,500 Cadillac discount brings the starting price of the luxury SUV to just $79,990, making it almost as affordable as a Standard (base) model.
The GM Authority Take
The headline-making $7,500 Escalade discount is likely a strategic tactic to fend off new rivals – including the well-received Lincoln Navigator – prior to the arrival of the future Cadillac Escalade, which is expected for the 2020 model year. See more on the 2020 Escalade.
- Must take delivery by April 30, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.