The Cadillac CT5 won’t offer all-wheel drive as standard equipment in Canada, nor will it come with other cold weather equipment like heated seats or a heated steering wheel.
Speaking to Automotive News Canada at the 2019 New York International Auto Show, communications manager for Cadillac Canada James Nava said the CT5 will come with standard rear-wheel drive in Canada, just as it will in the United States.
The automaker is making sure that its AWD-equipped examples of the Cadillac CT5 will be priced similarly to competing products with AWD, though – whether they offer it as standard, like the Audi A4, or as an option, like the Acura TLX.
“When we look at our competition, being in that segment [with BMW] 3 Series, [Audi] A4, [Acura] TLX, we will be very competitive and we will take all-wheel drive into consideration,” Nava told AN Canada.
Premium and luxury automakers will sometimes offer AWD as standard in Canada due to the low take-rate for two-wheel drive vehicles in pricier segments. A good example of this is the Mercedes-Benz C-Class. The C300 is offered with standard RWD in the United States and standard 4Matic all-wheel drive in Canada.
Even some non-luxury automakers will bundle their Canadian trim packages in such a way. Take, for example, the Kia Stinger. The Korean sedan is offered with standard rear-wheel drive in the United States, but is only available with AWD north of the border.
Cold weather equipment like heated seats and a heated steering wheel will be extra in the Cadillac CT5 as well. Many Canadian consumers consider equipment like this a necessity in the luxury segment, but Nava said the automaker is open to going back to the drawing board if it finds Canadian consumers aren’t happy.
“We’ll look at specific penetration levels on different packages throughout the course of the first year and make adjustments if we think we need to,” he said.
Source: Automotive News Canada