While we stand firm that Cadillac could benefit from ditching its alphanumeric names for cars and crossovers, Cadillac President Steve Carlisle will keep the naming scheme. However, in the future, the brand’s new electric cars likely won’t follow the “CT” or “XT” nomenclature.
Speaking to Motor Trend in a Monday report, Carlisle said Cadillac will need a naming strategy for future electric cars. “That’s a whole new white space,” he added.
Cadillac was named General Motors’ banner brand to introduce electric cars and new technology first last year. Most of GM’s upcoming electric cars will be Cadillacs; the automaker has 20 new electric cars coming by 2023 for global markets. Most of them will likely head to China and it’s still not confirmed how many North America will see.
Some will be new vehicles altogether, like the upcoming electric SUV, while others will be electric versions of existing models, according to the report. Thus, it’s likely we’ll see a new naming strategy for cars based on CT or XT models, and perhaps something related for new vehicles not based on existing vehicles. Perhaps we’ll see a surname for a model like, for example, the XT5 to denote a battery-electric powertrain. It gives us hope the brand’s future electric cars will perhaps toss out alphanumerics.
Aside from electric cars and the potential for a new nomenclature, Carlisle also said there’s no chance of dropping the Escalade name from the portfolio. In fact, he said models Cadillac sells that cost over $100,000 should not adhere to the CT or XT naming scheme. While Carlisle said its customers appreciate the numbers to denote more standard models, “special cars should have special names,” he said.
The executive is also very open to affixing future cars with historic names. He openly questioned where he would use the “El Dorado” nameplate, but said in these kinds of decisions, the name has to fit the particular car.
Source: Motor Trend