Buick Envision sales decreased in the United States, while increasing in Mexico during the first quarter of 2019.
Buick Envision Sales - Q1 2019 - United StatesIn the United States, Buick Envision deliveries totaled 7,623 units in Q1 2019, a decrease of about 21 percent compared to 9,696 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Buick Envision Sales - Q1 2019 - MexicoIn Mexico, Buick Envision deliveries totaled 71 units in Q1 2019, a decrease of about 3 percent compared to 73 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Competitive Sales Comparison
Buick Envision sales in the first quarter of 2019 puts it in third place in its segment, behind the Acura RDX and Lexus NX.
The Envision did, however, outsell its corporate cousin, the Cadillac XT4 (see Cadillac XT4 sales), followed by the BMW X1 and its “four-door coupe” derivative, the X2, as well as the Lincoln MKC (see Lincoln MKC sales), Mercedes-Benz GLA-Class, Infiniti QX50, Volvo XC40, and Audi Q3. The Audi, typically a strong contender in the segment, was recently overhauled (completely redesign and re-engineered), and dealers are currently waiting for the all-new model. As such, Audi Q3 sales will likely rise relatively quickly in the near future.
Sales Numbers - B & C-Segment Luxury Crossovers - Q1 2019 - United States
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18||Q1 19 SHARE||Q1 18 SHARE|
The compact premium crossover segments, otherwise known as the B- and C-crossover segments, expanded 8.4 percent to 78,006 units in Q1 2019.
Segmenting vehicles can be a tricky thing, especially for luxury crossovers. This is particularly true of the Envision – which occupies a position between segments (tweener). On the one hand, the Envision is the size of a luxury C-Segment CUV. On other other, the Envision is priced to start at the bottom end of the luxury B-segment space. In that regard, the model is somewhat of a tweener – being priced like a luxury B-segment CUV, while being sized like a luxury C-segment CUV. As such, we have included both luxury B-crossovers and luxury C-crossovers in our comparison, so as to paint the most complete picture of the Envision’s performance.
Other relevant models that have similar tweener positioning include:
- Volvo XC40: sized like a lux B-segment CUV model, priced closer to a lux C-segment CUV model, and intersecting with Envision in starting price.
- Infiniti QX30: sized like a lux C-segment CUV model and priced like a lux B-segment CUV vehicle, it is essentially a rebadged Mercedes-Benz GLA-Class, which is priced to start nearly $4,000 higher than the Infiniti QX30. To that end, we have included the Infiniti QX50 – Infiniti’s true lux C-segment crossover – in our charts. The QX30, meanwhile, intersects with the Envision in starting price.
- Lexus UX: sized like a lux B-segment CUV, priced like a lux B-segment CUV, but intersects with Envision in starting price.
The GM Authority Take
The Envision fills the correct product category at the right time, which makes its declining sales volume during the fourth quarter of 2018 and again in the first quarter of 2019 a rather disappointing turn of events.
We attribute the lackluster Buick Envision sales to the Envision being a less attractive product offering when compared to highly-competitive competitors from rival automakers, especially Lexus and Acura. Another factor that is working against the Envision is internal competition from GM’s own Cadillac brand, as the 2019 Cadillac XT4 compact crossover sold just 600 units less than the Envision in Q1 2019.
In addition, the Envision has somewhat of a sullied image in some circles by virtue of it being imported from China, and therefore having a negative impact on U.S. job market. However, we believe that the extent of this is highly limited, and is not factored into most buyers’ decisions/considerations of whether or not to purchase the Envision.
About The Numbers
- All percent change figures compared to Buick Envision Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
- Jaguar E-Pace sales were not available for the quarter, as Jaguar does not report sales of individual models
About Buick Envision
The Buick Envision is a compact crossover that slots above the subcompact Buick Encore and below the full-size Buick Enclave. The current, first-generation Envision was introduced for the 2016 model year. The vehicle is based on a variant of the GM D2 platform shared with the second-generation GMC Terrain, Chevrolet Cruze, and Chevrolet Volt.
The Envision launched with a relatively steep starting price of $42,995 in 2016, since it was available only in the two highest trim levels and with the most potent turbo 2.0L LTG engine. The 2017 model introduced several lower-end trim levels, enabling the starting price to drop to $34,990. The 2018 model goes unchanged from the 2017 model.
The 2019 Envision received a midcycle refresh that includes a significant amount of changes, including new headlights and front grille, the new GM 9-speed automatic transmission on Premium models, new exterior colors and interior color combinations, reconfiguring the exhaust pipe on non-Premium models to be turned under the vehicle, new taillights, new wheel choices, the replacement of Ice Blue ambient lighting with White, and the addition of three new technologies - an ionizing air cleaner, Tire Fill Alert, and wireless cell phone charging. There's also the removal of the Buick script from the rear of the vehicle.
The 2020 Envision will receive two new exterior colors, at the expense of two existing ones.
Related News & Info
- GM news
- GM forum
- Buick Envision information
- Running GM sales results