We just showed you the very first photos of the all-new, 2020 Buick Encore based on the new GM GEM platform and destined for China, and for China only. That report raised questions about the crossover that will succeed the Buick Encore in North American and China, such as what that vehicle will be called. So, we did some digging – and here’s GM Authority to the rescue with an exclusive scoop on the situation.
As it turns out, the global Encore that will serve as the direct successor to the current Buick Encore will be called Encore GX. That’s the camouflaged vehicle that we’ve seen in spy shots as it was undergoing testing.
Unlike the GEM-based 2020 Buick Encore, the 2020 Encore GX will be available in North America and in China. And unlike the GEM-based Encore, the Encore GX will ride on GM’s VSS-F platform.
|2020 Encore||2020 Encore GX|
|Platform||GM GEM||GM VSS-F|
|Market Availability||China Only||North America & China|
As GM Authority first discovered last year, General Motors filed to trademark “Encore GX” with the United States Patent and Trademark Office (USPTO) in September 2018. The Encore GX name will be used not only in North America, but also in China.
With the introduction of the all-new 2020 Buick Encore and all-new 2020 Buick Encore GX, Buick is creating a family of Encore vehicles – a strategy very characteristic of Buick’s operations in China. At the beginning of the decade, the brand began to create “families” of models. The first was the Excelle GT – a vehicle introduced in China as a rebadged Buick Verano. That model was added to the original Buick Excelle based on the Daewoo Lacetti. Today, the Buick Excelle range is made up of the new Excelle, Excelle GT and Excelle GX.
In addition, two other Buick vehicles current utilize the “family” strategy. The first is the GL8 large minivan family, which is comprised of two consecutive generations of GL8 and GL8 SE. The second is the Verano range, which is comprised of the second-generation Verano sedan as well as the Verano GS hatchback (based on the fifth-generation Opel Astra).