A TV advertisement for the GMC Sierra’s MultiPro Tailgate is seeing success with viewers, according to marketing research firm iSpotTV.
iSpotTV, which provides weekly rankings for advertising performance, found that General Motors’ “Anthem” ad for the MultiPro Tailgate for the 2019 GMC Sierra received the highest number of viewer impressions among all automotive ads on U.S. national broadcast and cable television.
Additionally, iSpotTV found that the ad had the highest ranking in its “iSpot Attention Index”, which determines the ads that had the least amount of people change the channel, fast forward or turn the TV off while it was on the screen.
The ad humorously depicts pickup truck owners carrying their Ford and Ram tailgates to an undisclosed location as they chant the lyrics to the song “Na Na Hey Hey Kiss Him Goodbye,” by Steam – suggesting they are waving goodbye to their regular truck tailgates after seeing the MultiPro Tailgate light.
A GMC exclusive offering, the MultiPro Tailgate has a variety of positions for different uses. The tailgate can fold into a step, a bed load stop, a workbench and more, making life easier for tradesman, job site workers, hobbyists and the like.
One of Chevrolet’s “real people” ads occupies the third position in iSpotTV’s weekly rankings. The ad, which depicts Chevy owners explaining why they switched to the brand from another, also features voiceover telling shoppers they can get a deal on the Chevrolet Equinox when they finance the vehicle with GM Financial.
You can check out the “Anthem” ad for the MultiPro Tailgate embedded above.