Chevrolet Colorado sales were flat in the fourth quarter of 2018, a circumstance that enabled Toyota Tacoma to increase its already-significant lead over the Colorado in terms of overall sales volume. So in what could be an effort to earn conquest sales from Toyota, a new Chevrolet discount takes 14 percent off most 2019 Colorado models, which – in some cases – is more than $5,000.
Nationwide Chevrolet discounts on 2018 and 2019 model year Colorado pickup trucks in March 2019 are as follows:
- 2018 Colorado excluding base: $1,250 customer cash
- 2018 Colorado excluding base: $1,500 APR cash + 0 percent APR (interest-free) for 72 months
- 2019 Colorado excluding base: $750 customer cash
- 2019 Colorado excluding base: 0 percent APR (interest-free) for 72 months
- 2019 Colorado: 14 percent below MSRP on most models for current competitive owners
For reference, here are the 2018 and 2019 Colorado trim levels and their corresponding starting MSRPs:
- Base – $22,395
- WT – $25,895
- LT – $28,695
- Z71 – $31,795
- ZR2 – $42,395
- Base – $21,195
- WT – $24,695
- LT – $28,095
- Z71 – $30,695
- ZR2 – $41,395
The 14 percent Chevrolet discount as it applies to a well-equipped 2019 Colorado Z71 with an MSRP of $38,600 lowers the price by $5,402, as a result of the following incentives:
- $3,882 purchase cash + $1,520 price reduction below MSRP
- Must take delivery by April 1, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
About Chevrolet Colorado
The Chevrolet Colorado is a mid-size pickup truck. It is currently Chevrolet's smallest pickup truck in the U.S. and Canada, slotting under the full-size Chevrolet Silverado. In Mexico, the Colorado slots above the compact Chevrolet Montana and the similarly-sized S10, but below the Silverado/Cheyenne (the name for some of Silverado's trim levels in Mexico).
The current Colorado was introduced in 2015 and represents the second generation of the Colorado nameplate. The model rides on the GMT-31XX platform shared with the GMC Canyon, as well as the international-market Chevrolet Colorado/S10 and Chevrolet Trailblazer.
The 2018 Chevy Colorado represents the fourth model year of the second-generation Colorado. The vehicle remains highly competitive in its segment, offering two gasoline engines and a diesel motor, which is a segment exclusive. The off-road-specific Colorado ZR2 was launched for the 2017 model year. However, the Colorado family continues to lack various features asked by many present and potential customers, such as a moonroof, a sliding rear window, as well as a range-topping LTZ or High Country trim level.
The 2019 Chevy Colorado represents the fifth model year of the second-generation Colorado. The vehicle sees a new Colorado ZR2 Bison package, new exterior colors, a new 18-inch wheel, black bowties for every ZR2 model. Additionally, the 2019 Colorado gets new set of infotainment systems that represent the third generation of Chevrolet infotainment systems, Type A and Type C USB ports, a second in-cabin microphone, a high-def Rear Vision Camera, UltraSonic Rear Park Assist, a heated steering wheel, and 6-way power driver seat on some models. The street-focused Colorado RST and Z71 Trail Runner off-roader are also added to the lineup.
A midcycle refresh is expected for the 2020 model year. It is believed that the update will bring revised front and rear styling, as well as possible updates to the interior, and powertrain.
For the U.S. and Canada, the Chevrolet Colorado is built at the GM Wentzville factory in Missouri operated by GM USA. The model sold in Asia-Pacific is built at the GM Thailand plant in Rayong, which is operated by GM Thailand. The GM Sao Jose Dos Campos plant operated by GM Brazil builds the Chevy S10 for South America.
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