It’s official, Cadillac has vacated its former New York City office space. The brand’s president, Steve Carlisle, told The Detroit Free Press in a Wednesday report that the offices have been emptied and things are in transit to the new office in Warren, Michigan.
The move really began last week with employees and furnishings from the NYC offices now in transit. For those that wanted to experience the Cadillac House situated in Manhatten, they will have until the end of May. Then, it too will close.
Carlisle once again explained the move to back to Michigan allows the entire Cadillac team to be close to one another as it prepares to launch a new vehicle every six months through 2021. The amount of work that would be done between Michigan and New York was far too much, the executive alluded.
About 50 employees will make the journey from New York City to Warren, while others were laid off as part of GM’s restructuring efforts. Those who made the move to Michigan will be part of an April 1 ribbon cutting ceremony at the new office in Warren.
The move to New York City excited and split many Cadillac fans. Some saw it as the much-needed breakaway from General Motors to find itself. Others saw it as a poor move to surround itself with a culture actual Cadillac buyers didn’t adhere to. Indeed, Cadillac was inside one of the fashion capitals of the world, and its strategy reflected that for many years. Today, the advertising message and energy around the brand has shifted elsewhere.
Contrary to what many believe, GM signed off on the move to New York City before former Cadillac President Johan de Nysschen was brought in. De Nysschen oversaw the move and carried out his work in the city before he and GM parted ways over differing opinions. Carlisle was brought in last April to replace de Nysschen after heading GM Canada. GM President Mark Reuss also has oversight over the luxury brand now.