The last World’s Fair in the U.S. happened in 1984 in New Orleans. Some say it’s an old-world expo that’s lost its glamour. The decline of the World’s Fair in the American consciousness could be a result of the “Out of sight, out of mind” paradox. But that hasn’t stopped Frederick Bush, chairman of Pavilion USA 2020, from seeking an automaker to invest in the project. He has to break ground this summer, according to the Detroit Free Press. Frederick has approached General Motors, seeking at least $5 million for the $60 million project. Getting a U.S. automaker to the show is important because the theme of this year’s expo is mobility.
Analysts pointed out to The Detroit Free Press that General Motors does well in the Middle East, and has decreed that it will be a leader in mobility, making it the most likely candidate.
General Motors has confirmed it’s been approached to invest in Pavilion USA. However, the automaker remained undecided.
“We have been approached about potential involvement in the 2020 World’s Fair,” said Pat Morrissey, GM spokesman, according to the Detroit publication. “Various options for participation are currently under review.”
Automakers investing in the Dubai World’s Fair isn’t strange. Nissan paid $50 million to be the official car of the show; however, that’s not good enough for Bush who wants at least one U.S. automaker in attendance. Bush has big plans for Pavilion USA 2020, which will resemble the Guggenheim Museum and measure 60,000 square feet.
Previous World’s Fair have debuted amazing innovations such as the X-Ray, the Eiffel Tower, the first Ferris wheel, and even Belgian waffles. It was the go-to expo to see what companies and innovators were working on for the future. It only makes sense the 2020 World’s Fair focus on mobility as automakers and technology companies race to release electric and autonomous vehicles.