In an interview with The Detroit Free Press, Reuss explained that the XT6 is the first Cadillac that represents the new look and feel of the brand, along with its new desired pricing and model positioning.
“We’re right in the middle of doing something really different for Cadillac in dynamics and how we position this vehicle,” Reuss told the publication. “We’ll be more in line with where Cadillac is in customer expectations; first and foremost with design and execution, safety, pricing and value.”
The XT6 is based on GM’s C1 platform, which is also shared with the GMC Acadia, Chevrolet Traverse and Buick Enclave, not one of Cadillac’s more premium, rear-wheel drive based platforms such as Alpha or Omega. It seems to represent a more price-conscious offering from Cadillac and is a sign of a change at the brand as it explores new vehicle sizes for various segments.
Reuss is confident the Cadillac XT6 can win over buyers despite the strategy and is betting on the more youthful design to carry the crossover to success.
“Getting someone into the car has to happen first,” Reuss said. “The new design is really important.”
He also emphasized the car’s ability to be a great companion for being an every day driver.
“A Cadillac needs to be a vehicle you look forward to driving every day,” he added.
The Cadillac XT6 comes with GM’s 310 hp 3.6-liter V6 engine and nine-speed automatic transmission, which sends power to all wheels through the automaker’s twin clutch all-wheel drive system. Pricing has yet to be announced, but it’s likely that prices will start somewhere between the $40,000 XT4 and $75,00 Escalade. Dealers will begin accepting orders for the three-row crossover this spring.