GM’s Chinese Baojun brand recently introduced an all-new logo that it calls “Diamond Standard”. The new emblem features a unique geometric pattern that resembles a cut diamond. But the new badge won’t make its way to all Baojun models. Instead, it will only be applied to the brand’s flagship offerings, starting with the Baojun RS-5. Meanwhile, the current logo, called “industrialized horse”, will continue to adorn all other Baojun vehicles.
Using the new logo on range-topping models will enable Baojun to differentiate between offerings in its own lineup. The young Chinese brand expressed the essence behind the new Diamond Standard logo by saying the new badge still remains true to the original logo, while at the same time incorporating new, modern graphical elements derived from fashion and art, adding that the shape and light reflections of the new Diamond Standard logo exude brilliant visual tension that translates to greater refinement and modernity.
What’s more, SAIC-GM-Wuling says that the Diamond Standard logo falls in line with aesthetics demanded by younger car buyers in China, while expressing the brand’s four fundamental values: “open, creative, free and believe.”
As we mentioned above, the new Baojun RS-5 SUV will be the first model to wear the brand-new Diamond Standard badge. Set to go on sale in the first quarter of this year, the new compact crossover is equipped with a Level 2 autonomous driving system, making it the most affordable model in China equipped with the technology.
So, which logo do you prefer – the original horse or the new diamond? Vote in our poll below and share your opinion in the comments.
Baojun initially launched in 2011 as the second automotive brand of the SAIC-GM-Wuling joint venture. It has since risen to become one of the fastest-growing domestic car brands in China, accumulating nearly 4 million vehicle sales in just eight years.
Stay tuned to GM Authority for the latest Baojun news.