General Motors shared last year that it’s given a “tiny bit” of thought to building an electric pickup truck. Ford, on the other hand, confirmed it has an electric F-150 on the way.
The Detroit Free Press reported last Wednesday on comments Jim Farley, Ford president of global markets, said during a Deutsche Bank Global Automotive Conference in Detroit. He explicitly said the automaker will electrify the F-Series with both hybrid and battery-electric powertrains.
The hybrid and electric versions will be sold alongside one another and “future-proof” the pickup truck for Ford, Farley added. We know Ford has earmarked $15 billion for future electric cars, and we imagine an electric F-150 is a major project inside the Blue Oval—the automaker’s cash cow and wellbeing.
With an electric F-150, Ford will also potentially take on competition from Tesla, which has promised an electric pickup for years, and Rivian. The latter plans to begin the sale of its electric pickup in a couple of years.
But, Ford could blindside GM. Last September, CEO Mary Barra shared the automaker has put just a tiny bit of thought into an electric pickup truck. She didn’t share any additional information, but it was hardly a confirmation like Ford dished out during auto show week in Detroit.
Notably, GM did not mention trucks at all as it detailed its electric-vehicle plans during an investor conference this month, either. The automaker spoke of a new dedicated electric-car platform, BEV3, for cars and SUVs, but not a peep about electric trucks. Perhaps a different platform may carry the automaker when pickups inevitably include more electrification.