General Motors‘ recently appointed president Mark Reuss isn’t letting himself off easy in his new role.
Twenty seven years ago, Mark Reuss’ father Lloyd also held the position of GM president. He was driven out of the position by the GM board in 1992, however, after the automaker posted a $7 billion loss in 1991. A New York Times report from 1992 indicates analysts were critical of GM in years prior, accusing it of being too big and having too many brands. They encouraged the company to simplify its business or risk financial ruin – phrases modern-day GM is quite familiar with as well.
Reuss now recognizes the obvious parallels between that GM and the GM that he’ll be in charge of steering and is eager to repair his family’s legacy within the automaker that he has dedicated his life’s work to.
“Very true, very true,” Reuss told The Detroit News when asked if he saw his new job as a way to restore his family name in ways. “I won’t waste that opportunity, put it that way. I will leave nothing on the table.”
The 54-year old has a tall task ahead of him. GM is essentially reinventing itself, having just recently closed several of its North American plants and discontinued several slow-selling models to ensure it’s not vulnerable should the market take a nosedive. It’s reinvesting much of the money saved into autonomous and electric vehicles, and also taking one last shot at turning Cadillac around. The latter mission might be Reuss’ hardest, with the executive recently saying that GM’s plan to reinvent Cadillac as an electric vehicle maker could be its last chance at reviving the brand.
And no matter how unpopular some of he and CEO Mary Barra’s decisions might be going forward, like its recent decision to close several North American plants for example, Reuss won’t let GM, or his family, repeat history.
“I can’t bear to have a legacy of really bad things because we didn’t make the right calls,” Reuss said. “We’re paid to make sure that never happens.”
Like this article? Be sure to check out our other Mark Reuss news.
(source: The Detroit News)