The launch of the 2019 Blazer is finally upon us. And, as part of that launch, Chevy has a new ad campaign for the all-new midsize crossover SUV.
The visually-compelling clip is the result of a project by Commonwealth McCann and Big Block Creative Services. The campaign was designed to showcase the stunning design of the Blazer RS and Premier models, and the video was shot in downtown Portland, Oregon and all along the breathtakingly rugged Oregon coast.
The clip released today features the all-new 2019 Blazer and gives the public a first look at the sleek, new model in motion while spotlighting the differences between the RS and Premier trims.
Marek Glaser, Director at Big Block, explained that the video shoot was “all about capturing the duality of the two different Blazers.” The company used a drone platform to obtain aerial footage and wide driving vista shots of the epic landscape along the Oregon coast, as well as the bustling Portland city life. These contrasting locations were carefully selected in order to effectively communicate the distinct personalities of each 2019 Blazer model. Specifically, the Blazers featured in the video are a Red Hot 2019 RS and a Silver Ice Metallic 2019 Premier model.
Chevrolet created the Blazer RS and Blazer Premier models to suit the different tastes of customers. The RS has a sporty character, with various blacked-out elements to emit a more aggressive appearance. The Premier model, on the other hand, is mechanically identical, but with a more shiny chrome trim.
The multi-platform campaign focuses on different themes for broadcast and social outlets. For the broadcast spot, the team put an emphasis on the design of the Blazer vehicles, while the social videos were more about the actual features of the vehicle.
As we write this, Chevy’s 2019 Blazer is beginning to trickle into dealers across the county, and Chevy managed to deliver 27 units of the new Blazer in December.