The massive, multi-part marketing campaign will include multiple advertising efforts spread across many different mediums including web, TV, radio, print and a new unique method – delivery boxes.
GM has partnered with Amazon to advertise the 2019 Silverado on 7.1 million Amazon home delivery boxes – a first for the automotive industry, the automaker says.
Instead of the traditional brown packaging Amazon boxes usually feature, some online shoppers will receive a box with a graphic of the 2019 Silverado “breaking through” the box. The boxes will also have the text “The Strongest Most Advanced Silverado Ever” on the front and “Introducing The All New Chevy Silverado” on top.
“Leveraging all the available channels — traditional and new — along with unique partnerships and integrations allows us to reach both traditional truck buyers and potential new customers who may be drawn to the versatility and lifestyle that comes with owning a pickup truck,” Chevy marketing boss Paul Edwards said in a statement.
Amazon customers may also notice the 2019 Chevrolet Silverado’s appearance on Amazon’s homepage in coming weeks. GM has also signed a deal with the online shopping giant to advertise the truck on its site, in addition to others such as Bon Appétit, ESPN, GQ, Motor Trend, Rolling Stone, Southern Living, Sports Illustrated, Texas Monthly and US Weekly.
Amazon customers can also have their package delivered to their Silverado or other GM vehicle through the automaker’s Amazon Key In-Car Delivery partnership program. Amazon In-Car Delivery is free for Amazon Prime members with an OnStar subscription and allows Amazon delivery drivers to use an app to remotely unlock your vehicle, deliver your package and relock your vehicle. In-Car Delivery is currently available in 37 US cities and their respective surrounding areas.
The 2019 Chevrolet Silverado is on sale now.