Update: General Motors made the strategy official today in during its investor call conference. GM also confirmed the BEV3 platform, a modular electric-car platform, which the first Cadillac electric car will ride on.
Cadillac’s merry-go-round of strategies may be in for another stop. General Motors’ luxury division could reorganize and position itself to become a Tesla challenger, according to sources close to the matter.
Said sources spoke to Reuters anonymously and said Cadillac could become GM’s lead electric-car brand. GM itself could make the announcement as early as Friday, today, in its investor call conference. If the information proves true, it would follow the automaker’s restructuring announcement this past November, which called for more resources focused on electric cars and self-driving technology. It would also mark a shift from GM’s current electric-car strategy to introduce more affordable EVs via Chevrolet.
The report claims Cadillac will be first to receive an electric car on a new dedicated platform for EVs called BEV3. GM has already said it plans to produce profitable electric cars next decade, and it would appear this is one of the platforms GM intends to use, judging by the floated timeline. The Cadillac electric car will reportedly arrive in 2021, just as GM rolls out 20 new electric cars through 2023 globally. GM CEO Mary Barra said profitable EVs will come in 2021.
Former Cadillac President Johan de Nysschen also said during his tenure that Cadillac would lead GM in technology, and most of the 20 planned electric cars would be Cadillacs. The report’s sources indicated the BEV3 platform will underpin nine of the 20 electric cars in the pipeline.
Although and electric car from Cadillac would fit right in for the Chinese market, which will introduce EV quotas for automakers doing business in the country, it could also provide a proper challenge to Tesla.
The electric-car maker sold 191,627 cars in the U.S. last year with just three models. Cadillac? It sold 154,702 with a full portfolio of vehicles.
We’ll bring you the latest on Cadillac’s rumored repositioning and future electric cars as we learn more.