After years of sponsoring sole tournaments and tours, Cadillac is now the official vehicle of the PGA (Professional Golfers’ Association).
Cadillac announced the deal on Wednesday, which includes PGA Championship, KitchenAid Senior PGA Championship and KPMG Women’s PGA Championship official vehicle rights. Additionally, Cadillac will have the rights to media buys on CBS and ESPN, which will televise future tournaments.
The deal will include onsite hospitality at the major championships, vehicle fleets for the players, and Cadillac displays inside Championship Shops for spectators. Prepare to see a lot more of Cadillac during PGA televised events and in-person at tournaments.
Further, Cadillac will serve as a partner for the KPMG Women’s Leadership Summit. KPMG, a major auditing service, brings together the world’s leaders in business, politics, sports and the media to help inspire a new generation of women leaders.
On the decision to enter the agreement with the PGA, Cadillac chief marketing officer, Deborah Wahl, said, “Partnering with the PGA of America provides the perfect platform to showcase the brand and our expanding portfolio of luxury vehicles. Additionally, the PGA enables Cadillac to reach and engage a diverse demographic with multiple large-scale touchpoints each year. We are thrilled to be re-entering the sports landscape with a premier partner in the PGA of America.”
Through the sponsorship’s three-year timeline, Cadillac will introduce a number of new vehicles. Through 2021, Cadillac plans to debut a new vehicle every six months. We’ll soon see a new 2020 Escalade, CT5, CT4, and an electric SUV.