Just yesterday, we discovered that GM just filed a trademark application for the term Envoy with the United States Patent and Trademark Office (USPTO). Based on historic precedent, we immediately posited that the name would be used on a future GMC crossover SUV. But what if that’s not the case?
What if GM is reserving the name for a product other than GMC? Namely, what if the nameplate is destined for a Buick Envoy, instead?
Two Buick Crossovers
Over the past few months, we’ve discovered that GM is actively developing two future Buick crossovers that will go on sale over the next 18 months.
As we reported last month, one of these is a compact CUV off the same GM E2 platform, the very same architecture that underpins the new Cadillac XT4. That model is all but confirmed to be called Buick Enspire, and will be a production version of the recently-revealed Buick Enspire concept. Notably, GM filed for to trademark “Enspire” on December 11th, 2018 (a day before it filed for Envoy).
The other upcoming Buick crossover is of midsize proportions with a similar (if not identical) footprint to the second-gen GMC Acadia. This model will ride on the short version of the GM C1 platform. In our coverage, we have referred to this yet-unnamed model as the “baby Enclave“… but what if the actual name for this model will be Envoy?
Envoy, Enclave, Encore…
Though Envoy was previously used on a line of now-discontinued GMC SUVs, it’s undeniable that the name
aligns with fits like a glove into the Buick crossover nomenclature – wherein every CUV begins with an “En”.
The Evidence For A Buick Envoy
Indeed, there is a very interesting correlation between GM’s new trademark application for “Envoy” and the upcoming midsize Buick crossover.
Supporting the notion that this model will be called Buick Envoy is that there is zero evidence of a future GMC crossover above the Acadia. By comparison, there is definitely a midsize Buick crossover on the way – as evidenced by spy shots as well as our discovery of the C1UB program code, which denotes:
- C1 – C1 platform (pronounced as “Chi”)
- U – Utility (for utility vehicle)
- B – Buick
Both elements allow us to conclude with a significant level of confidence that GM will use the Envoy name for this upcoming Buick midsize CUV.
Stay tuned to GM Authority as we bring you the latest Buick news.