In November, General Motors announced plans to discontinue the Chevrolet Cruze in North America, simultaneously ending production of the model at the GM Lordstown facility as well as at the GM Ramos Arizpe plant in the beginning of 2019. But that does not mean that the model will be discontinued outright. In fact, General Motors will continue to manufacture and sell the Chevy Cruze in other global markets where the model’s sales have either remained stable, fallen at a less pronounced rate, or even increased – as is the case in South America.
“Cruze has become a tank for our Chevrolet brand and we will continue investing in this product so that it remains at the forefront of technology, innovation, safety and total connectivity,” said Carlos Zarlenga, President of General Motors Mercosur, in a statement (translated from Spanish by GM Authority).
Since its launch in May 2016, the second-generation Cruze has seen sales volumes grow in all South American countries.
In Brazil, for instance, Cruze has doubled its segment market share. In Argentina – one of the four nations where the vehicle is currently manufactured – Chevy Cruze sales have grown 4.5 times, growing its market share by a factor of five.
But that’s not all. GM has also announced that the 2019 model year mid-cycle refresh of the Chevrolet Cruze will be introduced early next year in South America. The 2019 Cruze will become the first-ever Chevrolet model to offer built-in 4G LTE connectivity.
The commercial success of the Chevrolet Cruze in South America has enabled the GM Rosario plant in Rosario, Argentina to have produced over 110,000 units of the vehicle. The facility produces the compact car range in sedan and hatchback body styles. Notably, the turbo-charged 1.4L I-4 LE2 engine that powers the Cruze is also manufactured at the complex. The Rosario factory exports the boosted four-banger to other countries, notably Mexico and England (for the Opel-Vauxhall Astra, despite GM’s sale of Opel).
Now that we know that the Chevrolet Cruze will live on in South America, we wonder whether the same will be the case in China. Currently, the Shanghai-GM Norsom II plant produces the Cruze in both four-door sedan and five-door hatchback form factors. As of this writing, no information has been provided about the model’s future in China.
About Chevrolet Cruze
The Chevrolet Cruze is a range of compact passenger cars that currently consists of a four-door sedan and five-door hatchback. It slots above the Chevrolet Spark city car and subcompact Chevrolet Sonic and below the midsize Chevrolet Malibu and full-size Chevrolet Impala. The current model was introduced for the 2016 model year and represents the second generation of the Cruze nameplate. It rides on the GM D2 platform shared with the second-generation Chevrolet Volt and Buick Verano (in China).
Compared to its first-generation predecessor, the second-gen model is an all-new vehicle that is slightly larger, sleeker and more modern. The first-generation Cruze family was produced in sedan, hatchback, and wagon body styles, but only the sedan was available in North America. By comparison, the second-generation model is available only as a sedan and hatchback. Though a wagon variant of the second-gen model was never produced, the hatchback model became available in North America. The second-generation Cruze received a midcycle enhancement, otherwise known as a facelift, refresh or update, for the 2019 model year that consists of updated exterior styling, a new Chevrolet infotainment system, and new interior colors.
The Cruze is produced across the following GM plants globally:
- GM Lordstown plant in Lordstown, Ohio, USA assembling the Cruze sedan supplying North America
- GM Ramos plant in Ramos Arizpe, Mexico assembling the Cruze hatchs upplying North America
- GM Rosario plant in Argentina assembling the Cruze sedan and Cruze hatch (called Cruze6) supplying Latin America
- GM Norsom II plant in China assembling the Cruze sedan and Cruze hatchback satisfying China
- GM Gunsan plant in South Korea supplying Eurasia as Holden Astra Sedan (this facility was closed in 2018, and Cruze production no longer takes place here)
In November 2018, General Motors announced that it will discontinue the Chevrolet Cruze, along with five other passengers cars. The move will see the vehicle discontinued globally, while resulting in the idling of the Lordstown plant in Warren, Ohio. The model is set to be discontinued in the first quarter of 2019.
Related News & Info
- GM news
- GM forums
- Chevrolet Cruze information
- 2016 Chevrolet Cruze
- 2017 Chevrolet Cruze
- 2018 Chevrolet Cruze
- 2019 Chevrolet Cruze
- 2020 Chevrolet Cruze
- Next Chevrolet Cruze
- Running GM sales results