The 2018 Buick Enspire concept crossover unveiled at the 2018 Shanghai Motor Show earlier this year is loaded not only with some of the freshest and most practical high-tech features that GM’s most historic brand thought to throw at it, but with some cutting-edge styling, as well. For one thing, there’s the sculpture of the body – something that Chinese Buick press release called “thick and full of tension… the overall shape creating a sense of the connection between the power of nature and the inner strength of the human being.”
And for another, there’s an illuminated Buick emblem at the front of the vehicle, which might just kick start a real-life trend – at least in the Chinese market, given the reverence with which buyers there regard the Buick brand.
Buick, of course, would not be the first automotive brand to offer an illuminated emblem. Mercedes-Benz and Infiniti both offer them on some models from the factory, and even Chevrolet produces illuminated bowtie badges, although typically as an official accessory rather than a production option. Pride of ownership is an essential ingredient for making such an emblem work; owners who buy illuminated badges want the world to know what they’re driving, day or night.
While we’re sure that plenty of American Buick owners are perfectly proud of their whips, perhaps nowhere does Buick pride run deeper than in China, where Republic of China founding father Sun Yat-sen and Emperor Pu Yi both favored the brand. That would make it the ideal market in which to roll out a lighted Buick badge; everyone would know – even in the dark – that the driver was at the wheel of the last Chinese emperor’s favorite automobile.
About The 2018 Buick Enspire Concept
The Buick Enspire concept is a concept crossover utility vehicle first shown at Auto Shanghai in April. Billed by GM as “an exploration of Buick’s bold design ideas and innovative technologies for future mobility,” the concept boasts a 550-horsepower, all-electric Buick “eMotion” powertrain – potent enough for a 0-to-60-mph time estimated at 4.0 seconds. Driving range is estimated to be about 370 miles on a single charge, and fast-charging can take the battery from 0- to 80-percent charge in 40 minutes.
Additional technologies previewed by the 2018 Buick Enspire concept include facial-recognition unlocking, an augmented-reality head-up display, a shock-absorbing structure in the seating, smart OLED taillights, an advanced automatic parking system, and front air curtain technology. Stay tuned to GM Authority for more Buick Enspire news.