The Texas Auto Writer Association (TAWA) holds its annual Texas Truck Rodeo to pick out the best of the best in the segment. This year, Chevrolet and Ford skipped the event, which let Ram sweep the awards category, the Detroit Free Press reported.
“The sense was, they knew they wouldn’t win and tucked their tails between their legs and ran,” one member said of Chevy and Ford’s no-show behavior. Chevrolet skipped the Truck Rodeo for the first time last year, but this was the first time Ford didn’t participate.
The TAWA and Truck Rodeo awards are highly coveted in the pickup truck segment’s largest market: Texas. It’s estimated one in five drivers own a pickup truck, and the awards make for excellent bragging rights for local advertisements.
Both Chevy and Ford said they had other reasons to skip the event, and the Bowtie brand said it had other events to introduce auto writers to the new Silverado. However, those events don’t carry the 2019 Truck of Texas title, which TAWA awarded to the 2019 Ram 1500.
The standings don’t lie. Here are the awards TAWA bestowed upon Ram without Ford or Chevy showing up:
- Best full-size pickup: Ram 1500 Limited
- Best heavy-duty pickup: Ram 2500 Power Wagon
- Best luxury pickup: Ram 1500 Laramie Longhorn
- Best off-road pickup: 2019 Ram 1500 Rebel
- Best technology: 2019 Ram 1500 Uconnect controls with 12-inch touchscreen
- Best powertrain: 2019 Ram 1500 eTorque 48-volt mild hybrid.
Ram earned the first coveted award of the season. Now, all eyes are on Motor Trend’s Truck of the Year competition and the North American Truck of the Year award.