Cadillac confirmed last week it will pack up and relocate back to Michigan after four years spent in New York City. However, the finer details aren’t exactly hashed out yet.
Automotive News (subscription required) reported on Sunday that it’s still unclear what will become of the 110 employees currently stationed at the NYC headquarters. The employees in the SoHo-based HQ are mostly made up of public relations, marketing, strategy and operations. Cadillac reportedly spent $12.7 million to renovate its current office space.
Now, Cadillac will call Warren, Michigan, home. Specifically, the brand will relocate to a former ad agency near GM’s Technical Center in the same city. But, the brand will still keep ties to NYC. The brand declared it will “maintain a presence” at its current NYC headquarters through 2025. Cadillac leased the office space until 2025. It’s unclear what will become of the Cadillac House in NYC as well, which includes a coffee bar and features rotating art exhibits among other things. The space also hosted the 2019 Cadillac XT4 debut earlier this year.
A Cadillac spokesperson added the brand is still working on a plan for the 110 employees and it’s unclear how many are expected to make the move to the Warren headquarters. However, Cadillac President Steve Carlisle and chief marketing officer Deborah Wahl will be moved to the new location. Carlisle had previously commented that he was spending more time in Detroit than in NYC when he took the top position this past spring.
The NYC move was executed under former Cadillac President Johan de Nysschen, who was ousted from the top spot and replaced with Carlisle. Contrary to some reports, GM made the decision to move Cadillac to NYC before de Nysschen’s arrival. The move also had the support of GM CEO Mary Barra.
Cadillac said moving to Warren will provide support for the numerous new vehicles launching between now and 2021.