Holden Special Vehicles (HSV) has backed up the hefty price tag that sits on the converted Chevrolet Camaro in Australia. The car, which is now launching nationwide, costs $85,990 AUD, or about $62,000 USD.
The comparisons come with no surprise to the Ford Mustang. Ford ships the Mustang in right-hand drive from the factory, which leads to the car costing nearly $17,000 USD less in Australia. HSV defended the Chevrolet Camaro’s price premium and noted the amount of work the company puts into swapping the controls and other elements from the left of the car, to the right.
“If we needed to hit $66,000, it [the Camaro right-hand drive program] would never have happened,” HSV managing director Tim Jackson, said, referencing the Mustang GT’s price point.
He noted the two-door sports car market climbs well past $150,000 AUD and declared if the Mustang weren’t the baseline, he predicted everyone would call the Camaro a “great value.” HSV isn’t blind to the price and Jackson also said the Camaro clips at the upper end of the company’s ceiling.
Jackson added if the Chevrolet Camaro stretched passed $90,000, the team likely would have taken pause. “We would have had some real cause for going ‘how will this be received? This could be too much to be received at that level,” he said.
The HSV boss revealed the decision to convert the Camaro to right-hand drive for Australia was made in 2016 after enormous pressure from customers who didn’t want to flock to a Ford dealer. HSV asked customers what they’d be comfortable with if they were to bring the car over and Jackson said the team received “lots of good feedback.”
This year, HSV will convert and build just 550 Camaros, but Jackson said the number will likely hover around 1,000 units annually in the future. He said about 70 percent of 2018’s batch has already been sold.