General Motors ceased all Chevrolet India sales last year, putting a cap on the bowtie brand’s 15-year attempt to become an established presence in the market, but it wasn’t quite a clean break. The automaker remains committed to those Indian citizens who have purchased Chevrolet vehicles over the last decade-and-a-half, continuing to provide parts and servicing for its own products.
Over the last five days, Chevrolet India held a service camp across the country through its network of authorized service centers, offering owners discounts of up to 10 percent on labor with genuine Chevrolet parts, plus free vehicle inspections and car washes. The service camp, which customers were alerted of by phone, text, email, and Chevrolet website updates, might serve as a reminder for many customers that although Chevrolet India sales have stopped, the automaker hasn’t quit supporting its products – and existing customers – in the market.
“We have planned Chevrolet Service Camps across India, affirming our continued support to customers in India,” Chevrolet India VP of Commercial Operations Markus Sternberg says. “At Chevrolet, we believe our customers are at the center of everything we do, which is well reflected by this service camp. The service camp coupled with attractive offers and discounts will benefit the customers, allowing them to enjoy the professional services in Chevrolet service network.”
About Chevrolet India
Although Chevrolet’s latest business unit in India was only 15 years old when General Motors pulled the plug last year, the brand has a far longer history in the country. In 1928, GM started assembling Chevrolet cars, trucks, and buses in the country, ceasing assembly operations some 26 years later when the Indian government forced GM and other foreign automakers to close up shop. Later, in 1994, General Motors India Private Limited was launched, as a joint venture with Hindustan Motors. GM bought out Hindustan’s interest in 1999, producing Opel cars at the General Motors Halol plant until 2003, when it switched to building Chevrolets.
GM pulled the plug on Chevrolet in India in 2017 after several years of downward-spiraling sales and dealership closures.