Cadillac President Steve Carlisle hardly confirmed details surrounding a halo vehicle for the brand he oversees during a global dealer meeting, but he did allude to the idea of a future electric car for the brand.
According to an Automotive News (subscription required) report, Carlisle originally dismissed the idea of a halo car when asked about an electric vehicle or sports car as a portfolio range-topper. He noted the brand’s priorities and said such a car may not be needed by the time it comes to fruition.
However, even though he commented that it’s “hard to say” if the brand needs such a halo car, electrification appeared to intrigue him.
“Now, if it were somehow a different propulsion system that might be more interesting,” Carlisle said. He added electric cars house “really good performance.” Such a halo car would likely not wear a CT or XT badge as the rest of the Cadillac portfolio does. Instead, Carlisle is open to “special cars” having “special names.”
Carlisle could quietly be hinting at the fact we’ll see a Cadillac flagship next decade. Former Cadillac President Johan de Nysschen previously commented that such a halo car wouldn’t come until after 2022, likely after the brand sorts out its mainstream offerings. We’ll see Cadillac introduce a three-row crossover called the XT6, two new sedans, the CT4 and CT5, a next-generation Escalade, and more in the next few years. Dealers walked away optimistic for the first time in years after receiving their first looks at the new cars and reworked marketing message.
Ex-Cadillac President de Nysschen also said the electric cars coming from GM by 2023 will disproportionately be Cadillacs, which also hints at an all-electric range-topper.
To be clear, dealers reportedly didn’t see any Cadillac electric cars during the presentation, which means such cars could be further out. The products Cadillac showed ran through 2021. But if Cadillac is to be taken seriously on the world stage, it needs to play ball with rivals who are quickly working on their own Tesla Model S competitors.