GM has filed an application to register “Encore GX” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s September 21st, 2018 filing is assigned serial number 88126790, and specifies that the mark will be used in conjunction with the following types of goods and services: Motor land vehicles, namely automobiles, sport utility vehicles, trucks and vans.
The GM Authority Take
This trademark application makes it rather clear that GM is planning a new Buick Encore variant called Encore GX.
We should note that this isn’t the first time that Buick will have used the GX identifier. The brand currently uses the moniker on the Chinese-market Buick Excelle GX, which is the wagon variant of the Excelle family.
Since it’s rather obvious that a wagon version of the Buick Encore is not in the cards, we must wonder what such a model could be all about.
About Buick Encore
The Buick Encore is a subcompact crossover utility vehicle (CUV). It slots below the Envision as Buick's smallest CUV and rides on the GM Gamma 2 platform shared most directly with the Chevrolet Trax; a variant of the architecture is also shared with the Chevrolet Sonic/Aveo. The model was Buick's first offering in the subcompact (B segment) crossover space.
Having launched for the 2013 model year in the U.S., the Trax received a refresh for the 2017 model year that consisted of all-new front and rear fascias, an updated interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more.
The 2018 Buick Encore represents the fifth model year of the first-generation Encore. The model receives several changes including one new exterior color, a cabin ionizer, capless fuel fill, and several package-level changes. The 2019 Encore got two new exterior colors, the deletion of the Preferred II (1SD) and Premium (1SN) trim levels, and a new Safety Package called Safety Package II. The 2020 model is expected to be the last model year of the current, first-generation Encore before an all-new, second-generation model arrives.
The Buick Encore is produced at the following GM plants:
- GM Bupyeong factory in Bupyeong-Gu, South Korea operated by GM Korea supplying North America
- GM Dongyue South in Yantai, Shandong, China operated by GM China and SAIC supplying China
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