The regular, run-of-the-mill Chevrolet C7 Corvette Stingray is, by all accounts, a great car, yet it only accounts for little more than a third of all 2019-model-year Corvette purchases made in the United States before August 1st. Despite the model having plenty of grunt, a sleek, sporty profile, and available MagneRide suspension, it turns out that a majority of American buyers would rather pay a premium for one of the C7 Corvette’s higher-spec models.
In fact, 22 percent of all ’19 Corvette purchases made before August are attributable to the 650-horsepower Z06.
That’s according to Corvette Blogger, which got the low-down on the 2019 Chevrolet Corvette’s sales breakdown from GM itself at the annual Corvettes at Carlisle event. Even more popular than the 2019 Corvette Z06 is the Grand Sport model, according to General Motors, accounting for 33 percent of the sportscar’s sales by August 1st – just 3 percent shy of the base Stingray. Even the highly-potent Corvette ZR1 very nearly made it into the double digits, racking up 9 percent of all 2019 C7 sales by August.
That’s despite production of the ZR1 only starting in March, while the rest of the 2019 Corvette lineup has been on sale since the end of January.
|Model||Total Share||Coupe / Convertible||Total Units|
|Stingray||35.8%||82.6% / 17.4%||5,053|
|Grand Sport||33.1%||83.4% / 16.6%||4,673|
|Z06||21.9%||85.1% / 14.9%||3,091|
|ZR1||9.2%||78.6% / 21.4%||1,295|
It goes without saying that the typical Corvette buyer is a bit more affluent than the average US car buyer; with a base MSRP of $55,495 before destination, that’s hardly shocking. Still, the share of buyers who are willing to spend significantly more than this to graduate up into the Grand Sport, Z06, and range-topping ZR1 does come as a surprise.
By August 1st, 2018, Chevrolet had sold 14,112 total examples of the 2019 Corvette in the US. The most popular exterior color, with a take rate of 20 percent, is Arctic White, followed closely by Black (18%) and Torch Red (14%). And of the 1,295 customers who bought the new ZR1 by the same date, 95 percent sprang for the premium 3ZR trim package, while the seven-speed manual transmission enjoyed a take rate of 28 percent.